Arslan Dawood
@arslandawood
I build performance marketing, AI automation, and lead-generation platforms that drive growth.
United KingdomWhat I'm looking for
I've led revenue-focused digital marketing and client acquisition at SMART Advertisement in London, building multi-channel campaigns for clients across the UK, UAE, New Zealand, and Australia. I also launched SmartExus, an AI-powered workflow platform for mortgage and loan brokers, and The Growth Hub, a marketing intelligence workspace informed by data from 15+ countries.
At Proud Gallery London, I audited and restructured Google Ads campaigns, saving more than £8,000 per month in misallocated spend while improving Shopify landing pages and campaign efficiency. I've also generated more than 1,000 qualified education leads with a 25% conversion rate and reduced cost per lead by 30%.
My work spans paid media, SEO, CRM implementation, email automation, WordPress, Shopify, and digital product development across finance, education, SaaS, and e-commerce. I enjoy turning marketing data, automation, and practical customer journeys into measurable growth.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist / Course Instructor
SMART Advertisement
Apr 2025 - Present (1 year 5 months)
Developed business across multiple countries, launched AI-powered platforms, and managed social media, email marketing, and CRM implementations. Also served as a digital marketing course instructor.
Social Media Manager
Superior College
May 2021 - Present (5 years 4 months)
Increased social media following by 50%, generated over 1,000 leads, and reduced cost per lead through optimized paid campaigns.
Digital Marketing Coordinator
Proud Gallery
Mar 2025 - Apr 2025 (1 month)
Audited and optimized Google Ads campaigns, redesigned account structure, and developed Shopify landing pages to improve performance and conversions.
International Student Recruiter / Marketing Specialist
Dubai Study Hub
Apr 2024 - Feb 2025 (10 months)
Established partnerships with UAE universities, managed paid ad campaigns, and developed landing pages and webinars to drive student enrollments.
Digital Marketing Specialist
Credsol Financial Services Limited
Mar 2020 - Apr 2021 (1 year 1 month)
Led website development, implemented HubSpot CRM, and executed SEO and social media strategies to increase organic traffic and engagement.
Marketing and Media Coordinator
TBINAA
Dec 2019 - Mar 2020 (3 months)
Developed promotional strategies for retreat events, increased sales revenue by 20%, and analyzed customer behavior using analytics tools.
Digital Marketing Executive
NGE Solutions Inc.
Jan 2016 - Sep 2019 (3 years 8 months)
Oversaw digital projects, managed client accounts, supervised e-commerce CMS portals, and optimized PPC advertising strategies.
Technical Content Writer and Social Media Manager
Aiva Creative, LLC
Authored Salesforce-related content, executed email campaigns, optimized paid social campaigns, and managed a high-traffic e-commerce website.
Shopify E-commerce Manager
Enviro Appliances
Developed a Shopify e-commerce website, performed SEO optimization, and implemented digital marketing strategies that increased sales and traffic.
Education
Degrees, certifications, and relevant coursework
The Superior College
Master of Business Administration, Marketing
2012 - 2015
Master of Business Administration with a major in Marketing, completed from 2012 to 2015.
Government Post Graduate College
Bachelor of Science, Mathematics and Physics
2009 - 2011
Bachelor of Science with majors in Mathematics and Physics, completed from 2009 to 2011.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Portfolio
smartexus.comSocial media
Job categories
Skills
Interested in hiring Arslan?
You can contact Arslan and 90k+ other talented remote workers on Himalayas.
Message ArslanGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
