Alex Wade
@alexwade
Senior digital marketing leader specialising in SEO and owned media.
United KingdomWhat I'm looking for
I am a senior digital marketing leader with 15 years' experience specialising in SEO and owned media, leading large multi-disciplinary teams and delivering measurable commercial growth for major international brands.
I have directed organic strategies across EMEA, APAC and the Americas, managed multi‑million pound client portfolios, and driven significant uplifts in organic visibility and revenue through technical SEO, content and product innovation.
I combine hands-on SEO expertise with leadership across agencies and client-side environments, founding a freelance venture and speaking at industry events while fostering team development and building scalable, profitable offerings.
Experience
Work history, roles, and key accomplishments
Head of Organic Media
Bamboo Nine
Oct 2024 - Nov 2025 (1 year 1 month)
Led Bamboo Nine’s Organic Media department, managing 17 direct and indirect specialists and diversifying product offerings to deliver profitable SEO, content, PR, social and email solutions that expanded client services and drove commercial growth.
SEO Director
IDP Connect
Sep 2020 - Jun 2024 (3 years 9 months)
Led SEO for 15 B2B student recruitment sites across domestic and international markets, trained 12 regional Digital Marketing Managers and set performance and remuneration targets as part of the leadership team to drive sustained organic growth.
KOHead of SEO
Koozai
Feb 2019 - Sep 2020 (1 year 7 months)
Directed Koozai’s SEO and organic offering across content, PR, UX, CRO and social, delivering a 294% increase in organic visibility and a 78% uplift in organic revenue while improving client retention and product innovation.
SEO Director
iCrossing
Jul 2018 - Dec 2018 (5 months)
Led SEO for Brighton-based international retail and eCommerce clients, managing nine senior SEO professionals and evolving internal training and product offerings to drive client success.
Organic Performance Director
Wavemaker
Jul 2017 - Jul 2018 (1 year)
Account lead for SEO and digital content for Wavemaker’s Global Solutions, driving YoY profit increases (103% for a client) and leading multi-channel delivery and new business pitches for major US & UK clients.
Organic Performance (SEO) Manager
Wavemaker
Jan 2011 - Jan 2014 (3 years)
Managed major international brands across UK and EMEA, delivering technical SEO, migrations, audits and content strategies that significantly improved keyword visibility and ROI, with campaigns shortlisted for UK and European Search Awards.
SEO Executive
Latitude Digital Marketing
Jan 2010 - Jan 2011 (1 year)
Implemented on-page and off-page SEO campaigns, managed link-building and client reporting, and delivered campaign insights against KPIs to improve client search performance.
Education
Degrees, certifications, and relevant coursework
ULUniversity of Central Lancashire
Bachelor of Science (Honours), TV Production
2005 - 2008
Grade: Upper Second (2:1)
Completed a BSc (Hons) in TV Production with an Upper Second (2:1), focusing on production principles and media technologies.
Wymondham College
A-levels, General Sixth Form Studies
2002 - 2004
Grade: Media Studies (C), ICT (C), Business Studies (E)
Attended Wymondham College and completed A-levels in Media Studies, Information Communications Technology, and Business Studies.
Wymondham College
GCSEs, Secondary Education
1997 - 2002
Grade: 6 B's, 4 C's
Completed GCSE education at Wymondham College, achieving six B grades and four C grades including English, Mathematics, and Double Science.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Website
digital101.co.ukJob categories
Skills
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