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Stefania ponzetti

@stefaniaponzetti

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Senior e‑commerce strategist specializing in Shopify, Klaviyo, and client success.

Italy

Message

What I'm looking for

I seek roles where I can lead Shopify and email marketing initiatives, coordinate cross-functional teams, and drive retention-focused growth while mentoring colleagues and delivering client-facing training.

I am a senior e-commerce strategist and account/project manager with deep expertise in Shopify development, Klaviyo email marketing, and client relationship management. I design and execute scalable, retention-focused strategies that combine technical solutions with clear communication.

Across agency, freelance, and in-house roles I have led full lifecycle Shopify projects, coordinated cross-functional teams, and delivered hands-on training in e-commerce tools and workflows. My work emphasizes conversion optimization, app integration planning, and measurable performance improvements.

I bring a customer-centric mindset, strong leadership, and practical technical skills (HTML/CSS editing, JIRA/Trello/Asana, CRM tools), and I am passionate about helping brands grow through tech-enabled solutions and human connection.

Experience

Work history, roles, and key accomplishments

Current

Shopify Specialist & Project Manager

Current

Qdivision

Jan 2024 - Present (1 year 9 months)

Lead project management for Shopify stores, overseeing client communication, cross-functional implementation, and post-sales training to optimize app integrations and performance.

Shopify Project Management Klaviyo Client Communication HTML CSS Training

Current

Freelance E-commerce Consultant

Current

Formatemp

Jan 2021 - Present (4 years 9 months)

Delivered hands-on training in Shopify and Klaviyo, designed courses on e-commerce setup, SEO and customer care, and supported clients in increasing conversions and streamlining logistics.

Shopify Klaviyo Training SEO Conversion Rate Optimization E commerce Strategy CRM

Shopify Specialist

Alessandro Vasini

Jan 2021 - Jan 2024 (3 years)

Managed full lifecycle Shopify e-commerce operations, led campaign planning and conversion optimization, and coordinated developers, designers, and marketers to deliver projects.

Shopify Campaign Planning HTML CSS Client Management UX collaboration Store Setup Performance Monitoring

Data Analyst

TransPerfect

Mar 2021 - May 2021 (2 months)

Performed data reporting and coordination for AI-based content evaluation projects, improving reporting accuracy and workflow alignment across teams.

Data Reporting QA Coordination Excel SQL

E-commerce Manager

InBamboo

Jan 2017 - Dec 2019 (2 years 11 months)

Led e-commerce operations and Shopify development, managed marketplaces and product listings, and implemented internal training and process improvements to increase efficiency.