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Chiara De Pace

@chiaradepace

Digital marketing specialist at BLACO.IT who designed its Shopify store experience and brand identity.

At BLACO.IT, I designed and maintained the Shopify store, improving the shopping experience with product recommendations. I also created the brand’s visual identity and digital assets.

I planned newsletter campaigns, worked on on-page SEO, and created social content at BLACO.IT. In earlier roles, I managed social media and advertising content, coordinated event promotion, and supported guest relations and vacation-rental operations.

Experience

Work history, roles, and key accomplishments

Digital & E-commerce Marketing Specialist

BLACO.IT

Oct 2024 - Sep 2026 (1 year 11 months)

Managed e-commerce and UI/UX design for a Shopify store, including graphic design, email marketing, and SEO. Developed brand identity and digital assets.

Shopify UI UX Design Graphic Design Email Marketing SEO Social Media Content

General Manager

Sottocosta & Partners

May 2023 - Oct 2023 (5 months)

Directed operations and property management for a vacation rental agency, overseeing pricing, reservations, and guest services. Coordinated staff and monitored costs to achieve revenue targets.

Operations Management Property Management Team Leadership Pricing Strategy Customer Service

Customer Care Assistant

Blu Salento Village

May 2022 - Sep 2022 (4 months)

Managed check-in and check-out flows, provided multilingual guest support, and handled complaints and operational issues to ensure customer satisfaction.

Guest Relations Front Office Problem Solving Crisis Management Customer Satisfaction

Social Media Account Manager

Classe 91

Oct 2021 - Apr 2022 (6 months)

Developed graphic designs for advertising campaigns and digital assets. Created editorial plans and copywriting for Meta Ads, monitoring performance KPIs.

Graphic Design Social Media Strategy Copywriting Meta Ads KPI Monitoring

Social Media Manager

Pro Loco Nardò

Jul 2021 - Sep 2021 (2 months)

Planned and promoted cultural events and initiatives, managing digital PR and creating press releases and content for territorial marketing.

Event Management Digital PR Copywriting Social Media

Marketing & Communication Manager

MeTe Forever srl

Oct 2019 - Jun 2020 (8 months)

Coordinated communication for advertising campaigns and corporate events. Created editorial plans and copywriting for digital and print materials, and supervised brand image.

Marketing Strategy Event Promotion Copywriting Brand Strategy Social Media

Marketing & Communication Manager

Mustlab ADV

Sep 2016 - Sep 2017 (1 year)

Managed social media profiles for the agency and clients, focusing on increasing reach and engagement. Supported the creation of integrated advertising campaigns and creative content.

Social Media Management Advertising Content Creation Account Management

Social Media Manager & Copywriter

TheBox TV

Oct 2015 - May 2016 (7 months)

Wrote texts, articles, and editorial launches for web and video platforms. Managed daily social channels, moderated the community, and monitored digital audience growth.

Copywriting Content Creation Community Management Social Media