Open to opportunities

stanley gathwe

@stanleygathwe

Message

Results-driven Trade Marketing Manager with over 15 years of experience.

Kenya

Message

What I'm looking for

I am looking for a role that fosters innovation and growth, where I can leverage my extensive trade marketing experience to drive business success.

I am a results-driven Trade Marketing Manager with over 15 years of experience in sales, business development, and trade marketing across the telecommunications and retail industries. My expertise lies in managing cross-functional teams, executing digital marketing initiatives, and enhancing brand positioning through strategic partnerships and promotional activities. I have a proven track record of analyzing market trends, refining strategies, and developing actionable plans that improve operational efficiency and customer engagement.

In my current role at Angaza, I spearheaded the development and execution of comprehensive trade marketing strategies that significantly enhanced brand visibility and increased product uptake across multiple regions. My ability to manage marketing budgets effectively has ensured optimal ROI on all spend, while my leadership in planning and executing marketing activations has resulted in a substantial boost in product visibility and engagement. I am passionate about leveraging my skills to drive innovative trade marketing and business growth in a remote or hybrid role.

Experience

Work history, roles, and key accomplishments

Current

Trade Marketing Manager

Current

Angaza

May 2023 - Present (2 years 1 month)

Spearheaded the development and execution of comprehensive trade marketing strategies, enhancing brand visibility and increasing product uptake across multiple regions. Managed the marketing budget ensuring optimal ROI on all spend, effectively prioritizing high-impact campaigns.

Budget Management ROI Analysis

Zonal Manager

Telkom Kenya Limited

Nov 2022 - Present (2 years 7 months)

Led the execution of sales programs aimed at market penetration and revenue generation, resulting in a 20% increase in sales within six months. Managed Telkom retail shops within the assigned zone, ensuring consistent operational performance and efficient sales processes.

Market Penetration Revenue Sales Processes Sales Strategy Sales Target Achievement

Trade Marketing Manager

Telkom Kenya Limited

Sep 2015 - Present (9 years 9 months)

Led the execution of trade marketing activities across multiple regions, driving a 30% increase in sales performance by improving activation strategies. Trained, coached, and mentored Trade Marketing Executives, enhancing team effectiveness and ensuring smooth implementation of trade activities.

Sales Performance Coaching Mentoring RED Standards Performance Tracking Market Research

Trade Marketing Coordinator

Telkom Kenya Limited

Jun 2014 - Present (11 years)

Coordinated trade marketing activities and supported regional sales teams. Ensured effective distribution of marketing materials and execution of promotional campaigns.

Sales Support Marketing Execution

Direct Sales Representative

Telkom Kenya Limited

Sep 2012 - Present (12 years 9 months)

Engaged directly with customers to promote and sell telecommunication products and services. Achieved sales targets and contributed to regional market growth.

Direct Marketing Customer Engagement Sales Targets Telecommunications

Sales Consultant

Kenface Africa Limited

Mar 2011 - Present (14 years 3 months)

Provided sales consultation services to clients, identifying their needs and offering suitable solutions. Contributed to the company's sales objectives and customer satisfaction.

Sales Consultant Customer Satisfaction

Sales Executive

Vine Venture Limited

Nov 2010 - Present (14 years 7 months)

Executed sales strategies to drive product sales and expand market reach. Managed client relationships and ensured effective follow-up on sales leads.

Sales Strategy Sales Client Relationship Management

Sales Representative and Team Leader

Kenya Commercial Bank Limited

Feb 2009 - Present (16 years 4 months)

Served as a sales representative and team leader, guiding a team to achieve sales targets for banking products. Developed and maintained strong customer relationships.

Sales Representative Team Leader Sales Targets Customer Relationship Management

Sales Representative

Barclays Bank of Kenya

Apr 2008 - Present (17 years 2 months)

Engaged in direct sales activities for banking products and services. Assisted customers with inquiries and ensured a positive banking experience.

Direct Sales Experience Customer Service

Education

Degrees, certifications, and relevant coursework

Egerton University

Bachelor of Commerce, Finance & Banking

Studied the fundamentals of finance and banking, gaining a comprehensive understanding of financial markets, institutions, and banking operations. Developed strong analytical and problem-solving skills applicable to the financial sector.