Kristen Katibah

I build and lead high-performing fitness businesses with a strong focus on customer satisfaction, operations, and team development. I’m tech-savvy and adaptive, translating strategy into day-to-day execution.

As a business owner, I drove boutique fitness performance to exceed $1M in annual revenue and elevated net profit by 223% over three years, culminating in a sale at triple the acquisition cost. I also safeguarded 75% retention during COVID-era constraints by introducing online workouts and community challenges.

I’ve led recruiting and training for teams of 15–20 and directed 40+ participants in high-energy boot camp classes while ensuring safety compliance and tailored experiences. I’ve managed 6–18 month contracts and sustained 500+ member accounts with a 70% monthly retention rate.

I’m drawn to leadership in the fitness industry where I can apply creative programming and engaging marketing strategies to build robust semi-private training programs. I also bring experience in fundraising, community partnerships, and digital marketing—raising over $100k for Muscular Dystrophy Association and strengthening engagement through newsletters and social media.