Srishti Arora

Lead growth across content, partnerships, and community initiatives for multiple brands. Build social-first content engines and execute campaigns to drive visibility and partnerships.

• Lead growth across content, partnerships, and community initiatives for multiple brands
• Build social-first content engines with high-engagement, education-led storytelling
• Execute campaigns and on-ground activations to drive visibility and partnerships
• Own brand presence end-to-end across digital channels

• Develop and implement a comprehensive content strategy for various channels, including the website, blog, thought leadership, and LinkedIn
• Writing engaging and informative blog posts, articles, and other content formats to educate and inform potential customers
• Craft compelling website copy and landing pages aimed at converting visitors into leads
• Develop personalized content for email out

• Social media strategy development and execution for the Malcolm Project at We!
• Create engaging and relevant content across various social media platforms.
• Distribute content across social media platforms
• Utilize analytics tools to track key performance metrics and KPIs.
• Generate regular reports to measure the effectiveness of social media efforts and make data-driven
improvements.

• Curating mental health resources for The Adam Project blog
• Researching and generating ideas for blog content related to mental health, personal growth, and
overcoming challenges.
• Writing engaging blog posts that align with our brand voice and mission.
• Editing and proofreading blog posts to ensure clarity, accuracy, and consistency.
• Ensuring all blog posts are optimized for SEO to inc

• Creation and distribution of social media and blog content for B2B and B2C businesses across the globe for around 10 clients.
• Creating and implementing a social media marketing strategy from scratch for a law firm in 1 month, resulting in increased social followers, improved brand awareness, and increased engagement.
• Curated a content marketing strategy for a mental health provider platform

• Conducting in-depth research on global poverty, international development, and related topics to provide accurate, well-informed, and data-driven content.
• Produce high-quality written content that includes articles, blog posts, and other materials related to global poverty and foreign aid.
• Meet established deadlines for content submission and effectively manage schedule to maintain consisten

• Published 50+ blogs on the Shiprocket and Shiprocket Fulfillment website blog; Grew organic blog traffic by 30% in 6 months, resulting in higher leads.
• Wrote over 10,000 Google ad copies for revised and new company campaigns.
• Researched content through competitor websites and the latest research sources to formulate relevant content.
• Designed media kits and product presentations for new l

• Authored more than 100 blogs featured on the website's blog section
• Worked on the performance of all content marketing endeavours, delivering weekly reports to senior leadership to gauge content effectiveness.
• Conducted regular keyword research to upgrade the blog quality.
• Effectively managed LinkedIn's social media posts and paid advertising campaigns, contributing to a 50% rise in follow

• Grew PR and marketing presence by 50% in 6 months with blogs, website content, and guest posts.
• Grew social media following by 35% in 6 months, resulting in increased website traffic and recognition.

• Gained hands-on experience in the production and evaluation of carbonated beverages, including Coca Cola and Sprite.
• Participated in the bottling and distribution processes, ensuring quality control and efficiency.
• Worked closely with supply chain teams to understand the logistics for national beverage delivery, enhancing my knowledge of operational workflows.

Pursued an Engineer's Degree in Food Technology and Processing from the University of Delhi from 2013 to 2017.