Muskan Garg

I’m a marketing strategist with over 7 years of experience in content marketing, social media, SEO, and GEO (Generative Engine Optimization). I help brands grow their visibility, engagement, and leads, and I build the systems that keep their marketing running smoothly.

I’ve worked with brands like PwC, TATA, Aditya Birla Group, and Khatabook. Some highlights:

• Built a LinkedIn employer branding strategy for Khatabook that gained 30,000+ organic followers in 5 months and grew engagement by over 1000%

• Developed PwC’s ESG content strategy, including turning their webinars into posts, blogs, and videos, which boosted engagement by 20%

• Optimized 100+ SEO blogs for TravelTriangle, increasing organic traffic by 35%

• Planned and executed content for Aditya Birla Group’s Annual Awards and Sports Day, delivering 15 videos and 50+ posts

• Started in enterprise sales, securing 8 high-value clients and contributing to a 30% increase in annual revenue

Today I work as a Marketing Strategist in Austin, Texas, managing marketing for clients in healthcare, dental, real estate, startups, and nonprofits. I helped a homeopathy clinic rank among the top five clinics in AI search recommendations across the Toronto area and improve its Google rankings through blogs and backlinks. I create content strategies, carousels, and static posts for dental clients, and coordinate with video editors on reels. For a nonprofit, I manage its WordPress website and ran social promotions that raised $15,000 and brought 500+ walk-ins to an event.

Skills: Content strategy, social media management, SEO, GEO/AEO, AI search optimization, content calendars, campaign management, paid social testing, employer branding, influencer marketing, community management, performance reporting, client management

Tools: Canva, Hootsuite, Meta Business Suite, Google Analytics, SEMrush, HubSpot, WordPress, Wix, Asana, Slack, Claude, ChatGPT, Gemini

Certifications: IBM Mastering Generative Engine Optimization (GEO), IBM Generative AI Applications, HubSpot Content Marketing

Education: MBA in Marketing

I’m looking for remote roles in content marketing, social media, SEO/GEO, or marketing management, where I can own a brand’s marketing and show measurable results. Outside work, I love yoga, hiking, and experimenting in the kitchen.