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Srimoyee User

@srimoyee

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I activate data-informed digital campaigns across paid media, email, and SEO.

India

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What I'm looking for

I'm looking for a digital marketing role where I can activate and optimize campaigns across paid media, email, SEO, and CRM platforms, use performance data to improve outcomes, and collaborate with cross-functional and global teams.

I've supported stakeholder-facing reporting and data-validation workflows at Tata Consultancy Services, building structured reports and dashboards that improved visibility, readability, and consistency in SLA-driven operations.

Through my MBA transformation project with BSH (Bosch Group), I conducted stakeholder interviews and surveys to assess digital change readiness, translating findings into recommendations for industry and academic stakeholders. My research also explored customer retention in e-commerce through non-personalized affiliate marketing.

I'm building hands-on digital marketing experience through Google Ads, Meta, Mailchimp, HubSpot, SEO, and content strategy projects—setting up campaigns, implementing tracking links, analyzing performance, running A/B tests, and using AI tools to improve campaign workflows.

Experience

Work history, roles, and key accomplishments

Current

Personal Brand Builder

Current

Self Employed

Aug 2024 - Present (2 years)

Increased personal LinkedIn followers from 101 to 530+ through consistent posting and engagement.

LinkedIn Content Creation Personal Branding Social Media Marketing

Applied Transformation Project Member

BSH (Bosch Group)

Oct 2023 - Jan 2024 (3 months)

Collaborated in a cross-functional student team to analyze technology adoption barriers and employee change-readiness across multinational operational teams. Conducted stakeholder interviews and surveys to assess organizational readiness for digital transformation initiatives.

Survey Change Management Data Analysis

Assistant System Engineer Trainee

Tata Consultancy Services

Jan 2020 - Dec 2021 (1 year 11 months)

- Managed end-to-end reporting and data validation workflows for stakeholder-facing operational processes. Built structured reports that improved reporting visibility and process consistency for non-technical teams. Collaborated with cross-functional teams to streamline reporting workflows and improve coordination across departments.

Reporting Data Validation Dashboarding Excel PowerPoint Cross functional Coordination Stakeholder Management Documentation

Speculative Collab Campaign

Self Initiated

Developed a self-initiated mock campaign for a Laneige and Starbucks collaboration, focusing on Gen-Z consumer insights and co-branded marketing strategies.

Brand Collaboration Strategy Moment Marketing Gen Z Consumer Insight Visual Identity Campaign Ideation Co Brand Mechanics

Brand Revamp & Content System

Project Glow-Up

Self-initiated brand revamp for fictional cruelty-free skincare brand Glownei, rebuilding identity with sage and blush palette and creating a 30-day content calendar with educational, product, community, and behind-the-scenes pillars.

Content Strategy Social Media Management Feed Layout Design Brand Aesthetics Performance Oriented Content Planning Copywriting Visual Storytelling 30 Day Calendar Cross Platform Strategy

Independent Case Study

India's Pajama Market

Conducted an independent case study on India's pajama market, analyzing market size, growth trends, consumer segments, and strategic marketing opportunities.

Market Research Consumer Behavior Analysis Data Visualization Digital Strategy Growth Marketing Strategic Storytelling

Industry Internship

Tata Pigments Ltd.

Analyzed cross-functional workflows spanning marketing, sales, finance, and operations in a B2B manufacturing environment. Observed and documented B2B marketing initiatives, distributor engagement strategies, and channel management processes.

Marketing Operations Sales Finance B2B Marketing Distributor Engagement Channel Management Business Reporting Performance Monitoring

Education

Degrees, certifications, and relevant coursework

Christ (Deemed to be) University

Master of Business Administration, Marketing and Transformation

2022 - 2024

Grade: 3.69/4.0

Pursued an MBA in Marketing and Transformation as part of a dual degree program with THWS, achieving a GPA of 3.69/4.0 and ranking first in the section.