At Asia Accountability Initiative, I lead social media and communications initiatives across six Asian countries. I create digital content, edit short-form videos, and coordinate with international stakeholders.
I develop platform-specific communication strategies to increase public engagement and campaign visibility. At The Simply Salad, I managed social media presence and used a content calendar to produce 15+ posts monthly.
As a Marketing Intern at Stockz11, I developed go-to-market strategies using user behavior and performance metrics, improving user retention by 30%. I also analyzed market data across 25+ offline stores during my PepsiCo apprenticeship.
My research work includes analyzing 380+ survey responses for UPenn Wharton School, INSEAD, France & Bocconi University, and reviewing literature and data on 800+ leaders for University of Cambridge Judge Business School. I’ve also used Datavyu, data visualization, and video coding in research with University of Maryland & Penn Vet Working Dog Center, USA.
