Kritika Singh

I've built go-to-market strategy for CASA, a fashion-tech app targeting Gen Z, shaping its brand positioning, content voice, user-flow messaging, and investor pitch deck. I also onboarded 10+ fashion brand partners in eight weeks and surfaced two product niches through a 150-person user survey and competitor analysis.

At Kochiva, I grew follower engagement by 25% in six weeks and improved organic reach by 20% by rebuilding the content calendar around audience insights, post timing, visual identity, content formats, and hashtag testing. I produced 30+ on-brand content pieces independently, from copy and creative briefs through scheduling.

I've also brought project management discipline to Shreeji Infrastructure, reducing procurement reporting errors by 20%, improving progress tracking by 15%, and maintaining on-time milestone delivery across three project sites.

Beyond internships, I've co-organised a 300-attendee TEDx event, supported 10+ corporate sponsors, planned campus events, and helped place 100+ students through 25+ employer partnerships. I enjoy turning research, creative direction, and execution into campaigns that look good, convert, and connect to business outcomes.