Open to opportunities

Sayani Chaki

@sayanichaki

Message

I’m a data-driven digital marketing professional turning customer insights into brand growth.

India

Message

What I'm looking for

I’m looking for a digital marketing role where I can combine SEO, social media strategy, and consumer insights with Power BI reporting. I want to work cross-functionally, respond to real customer feedback, and drive measurable audience growth.

I’m a marketing professional (MBA - Marketing) blending SEO content strategy and consumer insights with Power BI-driven reporting. I’m passionate about turning customer feedback into brand-building action, using audience engagement and market trend research to guide decisions.

In my current Office Associate role at ZOMATO, I manage multi-channel brand communications and translate customer escalations into actionable consumer insights through root cause analysis and internal trend reporting. Previously, as a Freelance Editor & Copywriter (SEO Content), I wrote and edited 100+ SEO-optimized articles and implemented 400+ targeted keywords to improve search rankings. I also independently create Instagram content (1,900+ organic followers) and plan Meta audience growth through platform-native posting cadence and insights.

Experience

Work history, roles, and key accomplishments

Current

Office Associate

Current

Zomato

Apr 2026 - Present (3 months)

Managed multi-channel brand communications across email and public social media to resolve customer issues and protect brand reputation. Conducted root-cause and quality analysis of customer escalations and translated feedback into actionable insights.

Brand Reputation Consumer Insights Customer Feedback Analysis Root Cause Analysis Quality Assurance Process Improvement Social Media Strategy

Current

Independent Content Creator

Current

Instagram

Planned, shot, and edited Instagram content using Canva, CapCut, and Runway, growing an organic audience to 1,900+ followers. Applied platform-native content strategy and audience insights to guide content decisions and posting cadence.

Content Planning Content Creation Capcut Canva Runway Content Scheduling Content Strategy

Retail Ops & Consumer Insights Trainee

Zara (Inditex - Trent)

Jun 2025 - Aug 2025 (2 months)

Analyzed customer feedback to identify consumer preferences and purchase drivers, and supported customer experience analysis for service improvement opportunities. Assisted with visual merchandising and inventory management to maintain stock accuracy and product availability.

Customer Feedback Analysis Customer Experience Analysis Visual Merchandising Inventory Management

Freelance Editor & Copywriter

Hipstersage

Mar 2020 - Jun 2022 (2 years 3 months)

Wrote and edited 100+ SEO-optimized articles for clients, using strategic keyword placement and hyperlinking to support organic search growth. Conducted keyword and search-trend analysis and implemented 400+ targeted keywords aligned with consumer search intent.

SEO Content Strategy Keyword Research Content Marketing Copywriting Editing Trend Analysis Hyperlinking

Freelance Marketing Work

Instagram & Facebook (Meta)

Planned and scheduled Instagram and Facebook posts via Meta to promote college admissions with consistent posting cadence. Partnered with brands to create and publish story-based promotional content to extend reach to niche engaged audiences.

Social Media Marketing Content Scheduling Instagram And Facebook Posting