Open to opportunities

Sravan Prathy

@sravanprathy

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Results-driven product leader specializing in data-driven advertising solutions.

United States

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my expertise in product management to drive impactful solutions.

I am a results-driven and strategic product leader with a proven ability to lead cross-functional teams and manage large-scale product roadmaps. My expertise lies in programmatic advertising, trust & safety, and SaaS platform management within the Adtech industry. I have a strong track record of delivering customer-centric products that drive business growth.

Currently, I serve as the Director of Product Management at FreeWheel, where I lead a team of product managers and coordinate with over 100 stakeholders. My role involves developing innovative trust & safety products and executing product strategies that enhance our API Manager platform. I have successfully launched products that minimize risks related to privacy and ad fraud, achieving significant improvements in supply chain visibility and compliance with global privacy regulations.

Throughout my career, I have held various leadership positions, including Director of Product Management for startups and Senior Product Manager at Amazon. My educational background includes an MBA from the Tuck School of Business at Dartmouth and a Master's in Metallurgy Engineering from the University of Utah. I am passionate about leveraging technology to create impactful solutions that enhance user experiences and drive business success.

Experience

Work history, roles, and key accomplishments

Current

Director of Product Management

Current

FreeWheel (A Comcast company)

Jan 2018 - Present (7 years 5 months)

Led a team of 3 product managers and coordinated with over 100 stakeholders to develop trust & safety products, minimizing risks related to privacy, ad fraud, and information security for FreeWheel's supply-side platform and ad server. Crafted and executed the product strategy, roadmap, and go-to-market plan for FreeWheel’s API Manager platform, enabling vendors and partners to enhance their capab

Product Management API Management Market Research Data Governance Stakeholder Management Platform Management Programmatic Advertising

Director, Product Management

LiveSafe

Jan 2015 - Present (10 years 5 months)

Led a product discovery exercise to conceive and build next generation LiveSafe product to enhance safety of employees in workplace. Hired and managed a team of product managers and UX designers.

Team Leadership UX Design Product Management Workplace Safety Product Strategy Hiring Management User Experience Product Development

Director, Product Management

LivingSocial

Jan 2015 - Present (10 years 5 months)

Led a team of product managers to define and execute a series of conversion rate optimization tests across LivingSocial customer facing web and mobile platforms to get incremental 20% net revenue per user. Launched and scaled similar item based recommendations model for over ~20m users in the mobile and site product page which led to 3% improvement in net revenue per user.

Conversion Rate Optimization Product Management Revenue Recommendation Systems A B Testing User Experience Data Analysis Team Leadership

Sr. Manager, Program Management

MicroStrategy

Jan 2013 - Present (12 years 5 months)

Conceived, presented and received approval from management to launch a new mobile social loyalty SaaS platform. Launched the product to major retailers including Guess, Tilly’s to enable implementation of social loyalty programs. Collaborated with design team to launch prototypes of Content Management System and mobile shopping experience.

Program Management SaaS Platforms Loyalty Programs Retail Technology Product Launch Content Management Systems Prototyping Collaboration With Designers Stakeholder Management

Sr. Product Manager

Amazon

Jan 2011 - Present (14 years 5 months)

Launched Amazon Kindle Contacts application by collaborating with UX research, design and engineering teams. Developed product roadmap and prototypes of Email, Calendar, Notes and Contacts applications for a Kindle device.

Product Management UX Research Collaboration With Designers engineering collaboration Product Roadmap Prototyping Consumer Electronics Cross Functional Team Leadership Product Development

Software Specialist

Metso

Jan 2005 - Present (20 years 5 months)

Developed a statistical modeling software to forecast processing plant performance based on empirical and historical data.

Software Development Statistical Modeling Data Analysis Forecasting Process Optimization Data Science Software Engineering Data Driven Decision Making Performance Analysis

Education

Degrees, certifications, and relevant coursework

Tuck School of Business at Dartmouth

MBA, General Management

Majored in General Management with a focus on Technology and Entrepreneurship. This program provided a comprehensive understanding of business strategy and innovation.

University of Utah

MS, Metallurgy Engineering

Completed a Master of Science in Metallurgy Engineering, including coursework from the computer science department. This interdisciplinary study enhanced my analytical and technical skills.