Looking for a job

Spencer Jin

@spencerjin

Message

I build global city and brand stories across overseas social platforms.

China

Message

What I'm looking for

I'm looking to build global brand and content strategies, lead overseas social media campaigns, and turn cultural, industry, or automotive stories into engaging cross-cultural content.

I've spent eight years building global stories for Hangzhou through City Express and the Hangzhou International Communication Center. I manage Hangzhoufeel’s 6M+ follower overseas matrix and the 2M+ follower Hangzhou, China cultural tourism matrix across Facebook, Instagram, X, and YouTube.

I turn city resources, cultural tourism, international events, and enterprise stories into bilingual scripts, interviews, short-form video, and social campaigns. My work has included the Hangzhou Asian Games, the In Hangzhou video series, and Zhejiang enterprises’ going-global documentaries.

I also bring hands-on automotive KOC experience from creating RedNote content as an Audi owner, combining user insight, lifestyle storytelling, and brand co-creation. I use platform analytics, OneSight, and Meltwater to review performance and improve communication outcomes.

Experience

Work history, roles, and key accomplishments

Current

International Communications Editor

Current

City Express / Hangzhou International Communication Center

Jan 2018 - Present (8 years 7 months)

Managed overseas communication matrices including Hangzhoufeel and Hangzhou, China across major social platforms, developing communication plans, bilingual scripts, and content strategies for city branding, cultural tourism, and international events. Coordinated cross-functional teams and built collaboration networks with media partners, KOLs/KOCs, and content creators.