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heng chen

@hengchen

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Media and marketing manager specializing in video content, influencer growth, and regional campaign strategy.

China

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What I'm looking for

I seek a role leading media or growth initiatives where I can drive content strategy, scale influencer programs, manage video production, and run regional campaigns in a collaborative, growth-focused team.

I am a media and brand manager with extensive experience in user growth, content production, and video creativity. I have led online and offline marketing campaigns and managed influencer programs to drive measurable results.

At ByteDance I managed a regional Douyin account that achieved about 150 million video views and led localized campaign strategy and influencer development. I have managed day-to-day community operations and overseen end-to-end video production.

I have international project and marketing experience promoting software and products in North America and guiding launches, events, and distributor seminars. I have served as project manager for large campaigns including CES 2018 in Las Vegas.

I bring strong event management skills—running 30+ events per year—budget control experience, and a collaborative approach working with product and sales teams to translate marketing insights into execution.

Experience

Work history, roles, and key accomplishments

Current

Media & Brand Manager

Current

Yuanzhicanghai (Shanghai) Technology

Mar 2024 - Present (1 year 6 months)

Developed and executed comprehensive media and community strategies to drive brand visibility and engagement, managed day-to-day online community operations and oversaw end-to-end video production.

Media Strategy Community Management Video Production Content Creation Event Planning Social Media Campaign Management

Localization Marketing Manager

Bytedance

Nov 2019 - Jan 2024 (4 years 2 months)

Managed regional Douyin account and campaigns, driving ~150 million video views and leading influencer discovery, collaboration and training to maximize ROI.

Localization Douyin TikTok Marketing Influencer Management Campaign Strategy Content Localization Social Analytics Event Coordination

International Project Manager

Metashare Software

Nov 2018 - Sep 2019 (10 months)

Led software promotion and sales initiatives in North America, executed global marketing strategies, and produced social content for Facebook and Instagram to drive customer acquisition.

International Marketing Project Management Social Media Marketing Content Production Market Research Sales Enablement Copywriting

International Marketing Specialist

Suanni Electronic Technology

Dec 2016 - Sep 2018 (1 year 9 months)

Executed domestic and international market development, led launch campaigns for three fitness products, organized events and distributor seminars, and managed offline campaign budgets.

Market Development Campaign Execution Event Management Competitive Analysis Translation Budget Management Product Launches

English Teacher

EF English

Dec 2014 - Oct 2016 (1 year 10 months)

Planned and delivered general English courses, collaborated with foreign teachers and sales teams to improve retention, tracked student progress and produced reports.

Teaching Classroom Management Collaboration Reporting Communication