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@hengchen
Media and marketing manager specializing in video content, influencer growth, and regional campaign strategy.
I am a media and brand manager with extensive experience in user growth, content production, and video creativity. I have led online and offline marketing campaigns and managed influencer programs to drive measurable results.
At ByteDance I managed a regional Douyin account that achieved about 150 million video views and led localized campaign strategy and influencer development. I have managed day-to-day community operations and overseen end-to-end video production.
I have international project and marketing experience promoting software and products in North America and guiding launches, events, and distributor seminars. I have served as project manager for large campaigns including CES 2018 in Las Vegas.
I bring strong event management skills—running 30+ events per year—budget control experience, and a collaborative approach working with product and sales teams to translate marketing insights into execution.
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Work history, roles, and key accomplishments
Yuanzhicanghai (Shanghai) Technology
Mar 2024 - Present (1 year 8 months)
Developed and executed comprehensive media and community strategies to drive brand visibility and engagement, managed day-to-day online community operations and oversaw end-to-end video production.
Managed regional Douyin account and campaigns, driving ~150 million video views and leading influencer discovery, collaboration and training to maximize ROI.
Metashare Software
Nov 2018 - Sep 2019 (10 months)
Led software promotion and sales initiatives in North America, executed global marketing strategies, and produced social content for Facebook and Instagram to drive customer acquisition.
Suanni Electronic Technology
Dec 2016 - Sep 2018 (1 year 9 months)
Executed domestic and international market development, led launch campaigns for three fitness products, organized events and distributor seminars, and managed offline campaign budgets.
Planned and delivered general English courses, collaborated with foreign teachers and sales teams to improve retention, tracked student progress and produced reports.
Degrees, certifications, and relevant coursework
Bachelor, General Studies
2012 - 2013
Completed General Studies coursework as a Bachelor student during 2012–2013.
Bachelor, Economic Law
2009 - 2012
Completed a Bachelor degree in Economic Law with coursework covering legal and economic principles from 2009 to 2012.
Software and tools used professionally
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