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heng chen

@hengchen

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Media and marketing manager specializing in video content, influencer growth, and regional campaign strategy.

China

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What I'm looking for

I seek a role leading media or growth initiatives where I can drive content strategy, scale influencer programs, manage video production, and run regional campaigns in a collaborative, growth-focused team.

I am a media and brand manager with extensive experience in user growth, content production, and video creativity. I have led online and offline marketing campaigns and managed influencer programs to drive measurable results.

At ByteDance I managed a regional Douyin account that achieved about 150 million video views and led localized campaign strategy and influencer development. I have managed day-to-day community operations and overseen end-to-end video production.

I have international project and marketing experience promoting software and products in North America and guiding launches, events, and distributor seminars. I have served as project manager for large campaigns including CES 2018 in Las Vegas.

I bring strong event management skills—running 30+ events per year—budget control experience, and a collaborative approach working with product and sales teams to translate marketing insights into execution.