Looking for a job

Wanying Tan

@wanyingtan

Message

I grow global brand engagement through data-driven social media campaigns.

China

Message

What I'm looking for

I'm looking for opportunities to lead global social media and integrated digital campaigns, using data, multilingual content, client collaboration, and creative execution to grow brand visibility and engagement.

At Publicis Groupe, I manage global social media for the China International Import Expo across Facebook, X, Instagram, LinkedIn, YouTube, and TikTok. I create multilingual content, engage international communities including global organizations, and use performance reporting to improve strategy.

Previously at We Are Social, I managed overseas social media for Acer, JAC, Trip.com, Twinings, and Ovaltine. My targeted content strategies increased engagement by 20% for Acer and JAC, while KOL campaigns increased exposure and engagement by 25%.

I combine client service, paid media, copywriting, video editing, analytics, and cross-functional project delivery. I work fluently in English, Mandarin, and Cantonese, bringing international perspective from studying in the UK and travelling across Europe.

Experience

Work history, roles, and key accomplishments

Senior Account Executive

Publicis Groupe

Oct 2024 - May 2026 (1 year 7 months)

Managed global social media for the China International Import Expo (CIIE), enhancing online presence across major platforms. Produced data-driven reports and led cross-functional collaboration to optimize engagement and project delivery.

Social Media Management Community Management Data Analysis Project Management Content Strategy Facebook Instagram LinkedIn YouTube TikTok

Account Executive

We Are Social

Oct 2023 - Aug 2024 (10 months)

Managed global social media for clients including Acer, JAC, and Twinings/Ovaltine, achieving significant engagement and ROI improvements. Executed KOL strategies, data analysis, and paid media campaigns.