Isabella Lee

Managed end-to-end digital content workflows for 10+ multilingual products, conducting localization QA and UAT to ensure brand consistency and Lighthouse scores above 90%. Created CMS guides and localization templates to streamline content rollout across web and mobile platforms.

Led large-scale multilingual creative and marketing productions, delivering campaigns that generated over 100 million views on ifeng.com and more than 1 billion impressions across platforms. Managed live broadcasts and produced bilingual scripts and promotional assets for major automotive and consumer brands.

Provided short-term project consultancy to support program initiatives and coordination within the Sarphati Cohort.

Delivered consultancy for short-term projects supporting Muziekweb's initiatives and content workflows.

Supported B2B marketing campaigns and live streaming events for clients in automotive, jewelry, alcohol, and new energy sectors, coordinating visual assets and content delivery to boost engagement and sales impact.

Directed news operations during a short-term assignment, overseeing editorial decisions and broadcast workflows.

Produced journalism content and assisted in broadcast production during a short-term placement at national television.

Completed a Master of Science in Communication Science with coursework in media effects, persuasive design, and immersive media applications.

Grade: First Class Honors

Earned a Bachelor of Arts in Journalism and Communication with First Class Honors and inclusion on the Dean's Honor List (2019–2021).