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Soumya Ranjan Singh

@soumyaranjansingh1

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Salesforce Marketing Cloud Architect at MaterialPlus, creating campaign QA and deployment automation tools.

India

Message

At MaterialPlus, I architect and deploy enterprise marketing solutions on Salesforce Marketing Cloud, including integrations with Salesforce CRM, AWS S3, and MuleSoft.

I created internal accelerators for campaign QA, trigger-send setup, and deployment automation, and designed personalized experiences using Interaction Studio and Salesforce CDP.

Previously at Intuit, I oversaw Salesforce Marketing Cloud implementations and managed a team of 10 developers. Across my roles, I’ve worked on multi-channel campaigns, platform integrations, and automation using AMPscript, SSJS, SQL, and APIs.

Experience

Work history, roles, and key accomplishments

Current

Salesforce Marketing Cloud Architect

Current

MaterialPlus

Aug 2023 - Present (3 years 2 months)

Architected and deployed robust multi-channel marketing solutions on Salesforce Marketing Cloud aligned with enterprise goals. Leveraged Journey Builder, Email Studio, Mobile Studio, and Social Studio for cohesive campaign delivery.

Salesforce Marketing Cloud Salesforce Journey Builder Email Studio Mobile Studio Salesforce Social Studio Interaction Studio AmpScript SSJS SQL Contact Builder Data Extensions Salesforce S3 MuleSoft QA Automation Chrome extensions Deployment Automation

Senior Software Engineer (Technical Architect)

Intuit

Oct 2019 - Aug 2023 (3 years 10 months)

Functioned as a Technical Architect overseeing design, customization, and delivery of SFMC implementations. Managed a team of 10 developers, aligning solutions with client business objectives.

Salesforce Marketing Cloud Technical Architecture Team Management AmpScript SSJS HTML SQL REST APIs SOAP APIs Salesforce CDP GCP MuleSoft Chrome extensions QA Automation Deployment Automation A B Testing Analytics

Senior Technical Solution Engineer

Salesforce

Apr 2019 - Oct 2019 (6 months)

Acted as a strategic advisor to enterprise customers, focusing on technical enablement and roadmap planning. Defined and executed Salesforce Success Plans, aligned with customer business outcomes.

Salesforce Marketing Cloud Technical Advisory Success Plans AmpScript SSJS API Integration QA Automation CDP Multi channel Campaigns KPI Tracking

Salesforce Marketing Cloud Architect

SIXT

Oct 2018 - Apr 2019 (6 months)

Led the configuration and campaign design in Salesforce Marketing Cloud, with strong admin-level capabilities. Developed highly personalized templates using AMPscript, GTL, HTML, CSS.

Salesforce Marketing Cloud AmpScript GTL HTML CSS Salesforce Tealium BI Tools FTP Google Analytics APIs Push Notifications Mobile Connect Salesforce Journey Builder Deployment Automation

Salesforce Marketing Cloud Consultant

Tech Mahindra

Feb 2018 - Oct 2018 (8 months)

Delivered and supported SFMC admin setup and integration with Sales Cloud and external APIs. Designed and executed multi-channel campaigns using Journey Builder, Automation Studio, and AMPscript.

Salesforce Marketing Cloud Salesforce Journey Builder Automation Studio AmpScript Triggered Messaging Deliverability PSD To HTML QA Compliance

Salesforce Marketing Cloud – Campaign Manager

Accenture Solutions Pvt. Ltd

Aug 2016 - Jan 2018 (1 year 5 months)

Partnered with content and strategy teams to deploy dynamic email templates using SFMC. Set up queries, automation, and workflows for high-volume campaign delivery.

Salesforce Marketing Cloud Email Marketing AmpScript Automation Studio SQL CRM Integration Behavioral Segmentation Drip Campaigns Always On Trigger Campaigns Litmus QA

Salesforce Marketing Cloud – Email Developer

Communisis

Aug 2015 - Aug 2016 (1 year)

Coded responsive HTML5 emails and handled PSD to HTML conversion. Developed dynamic content and triggered campaigns using ExactTarget and Max Emailer.

HTML5 CSS PSD To HTML ExactTarget Max Emailer Email Testing A B Testing Automation Segmentation Behavioral Analytics

Email Marketing Specialist

WizIQ

Apr 2015 - Aug 2015 (4 months)

Created segmentation strategies and A/B testing plans for audience engagement. Developed automated workflows in tools like Act-On and HubSpot.

Email Marketing Segmentation A B Testing Act On HubSpot Email Newsletters Cross platform testing KPIs

Campaign Executive

Reed Elsevier

Aug 2013 - Mar 2015 (1 year 7 months)

Created segmentation strategies and A/B testing plans for audience engagement. Developed automated workflows in tools like Act-On and HubSpot.

Email Marketing Segmentation A B Testing Act On HubSpot Email Newsletters Cross platform testing KPIs

Web Developer

Theorem India Pvt. Ltd

Feb 2012 - Aug 2013 (1 year 6 months)

Developed and tested HTML-based newsletters for multiple tools including Zeta Mail and Dream Mail. Created and scheduled campaigns, ran QA, and reported performance metrics.