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Shiwani Gangekar

@shiwanigangekar

Salesforce Marketing Cloud professional who built automated customer journeys and personalized email campaigns across marketing projects.

India
Message

At R Systems International, I supported day-to-day Salesforce Marketing Cloud operations and cross-channel campaigns for the Defy Medical project. I used Journey Builder, Automation Studio, and Contact Builder to run campaigns, and created email templates and landing pages with HTML, CSS, and AMPscript.

At Tech Mahindra Allyis, I worked on email campaigns and automated customer journeys for Learning Communications, building audience segments with SQL and managing Data Extensions. I also worked as a Salesforce Developer at Tata Consultancy Services on the Penfed project, customizing Salesforce Experience Cloud interfaces and implementing data models. I hold four Salesforce certifications.

Experience

Work history, roles, and key accomplishments

TS

Salesforce Developer

Mar 2026 - Aug 2026 (5 months)

Designed and customized responsive Salesforce Experience Cloud user interfaces using Visual Studio Code, Lightning Web Components (LWC), HTML, CSS, and JavaScript. Developed and maintained reusable UI components and implemented Salesforce data models with custom objects, fields, relationships, validation rules, and page layouts.

TA

Coordinator Strategy

Tech Mahindra Allyis

Mar 2024 - Sep 2025 (1 year 6 months)

Worked on Salesforce Marketing Cloud to create and manage email campaigns and automated customer journeys. Built audience segments using SQL, managed Data Extensions, used AMPscript for personalization, and monitored campaign performance. Also managed end-to-end learning communication campaigns using Microsoft Dynamics 365 and coordinated with stakeholders for campaign execution.

RI

Salesforce Marketing Cloud Developer

R Systems International

Nov 2021 - Dec 2023 (2 years 1 month)

Supported day-to-day SFMC operations and cross-channel digital marketing campaigns, including email. Built journeys in Journey Builder, used Automation Studio and Contact Builder, and created Cloud pages and email templates. Enabled dynamic content management and personalization using AMPscript.

Education

Degrees, certifications, and relevant coursework

RU

Rashtra Sant Tukadoji Maharaj Nagpur University

Bachelor of Engineering, Information Technology

Completed a Bachelor of Engineering in Information Technology in 2020.

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