Indu Shree
@indushree1
Salesforce Marketing Cloud Developer delivering enterprise journey automation, integrations, and data-driven customer engagement.
IndiaWhat I'm looking for
I’m a Results-driven Salesforce Marketing Cloud (SFMC) Developer and Marketing Technology Consultant with 10 years of IT experience, including 5+ years specializing in SFMC. I build enterprise-scale customer journeys and automation using Journey Builder, Automation Studio, Email Studio, Mobile Studio, Content Builder, and CloudPages—backed by AMPscript and SSJS.
I design REST and SOAP API integrations connecting SFMC with Salesforce CRM, MuleSoft, Qualifio, and Treasure Data, supporting secure synchronization and segmentation for 2M+ customer records. I’m Salesforce Certified in Data Cloud and Marketing Cloud, and I’ve improved automation efficiency by 60%, optimized integrations with Marketing Cloud Connect, and implemented GDPR-compliant deletion workflows.
Experience
Work history, roles, and key accomplishments
Senior SFMC Developer
Credera (TA Digital)
Jun 2025 - Present (1 year 1 month)
Designed and maintained 20+ REST API integrations between Salesforce Marketing Cloud (SFMC) and enterprise platforms, plus MuleSoft-to-SFMC workflows for secure customer data exchange and validation. Built and optimized SFMC customer journeys, CloudPages, DOI onboarding solutions, and Marketing Cloud Connect synchronization across 15+ business units.
Senior Software Engineer
Epsilon India
Apr 2019 - May 2025 (6 years 1 month)
Developed scalable Salesforce Marketing Cloud solutions for healthcare and QSR clients, including responsive email templates, customer journeys, and personalized campaigns. Implemented cross-instance integrations using REST/SOAP APIs and executed marketing data ingestion, identity resolution, segmentation, and reporting using Salesforce Data Cloud.
Software Engineer
Accenture India
Jun 2016 - Feb 2019 (2 years 8 months)
Performed functional, backend, ETL, and UI automation testing for enterprise CRM applications. Developed Selenium regression automation and validated ETL workflows with Informatica while managing defects and sprint planning activities.
Education
Degrees, certifications, and relevant coursework
IIT Madras
Applied Generative AI Course, Generative AI
Currently pursuing an Applied Generative AI course at IIT Madras.
McKinsey.org Forward Program
Core Skills Level, Core Skills
Completed the Core Skills Level program through McKinsey.org Forward.
Sri Jayachamarajendra College of Engineering (SJCE)
Bachelor of Engineering, Environmental Engineering
Earned a Bachelor of Engineering in Environmental Engineering at SJCE, Mysuru.
IIIT Bangalore
PG Diploma, Data Science
Completed a PG Diploma in Data Science at IIIT Bangalore.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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