Rahul Verma

I am a Salesforce Marketing Cloud architect with progressive experience designing and implementing cross-channel campaigns and customer journeys across email, SMS, and mobile notifications. At Microland, I led SFMC architecture, developed roadmaps, and optimized DevOps to reduce deployment times.

As an SFMC consultant, I built personalized journeys using AMPscript, SQL, Journey Builder and Automation Studio, integrated SFMC with Salesforce CRM and external data sources, and developed segmentation strategies that improved targeting and campaign ROI. I routinely conducted A/B testing and leveraged analytics to drive optimizations.

In senior delivery roles at Wipro and R1 RCM I managed campaign execution, data governance, and compliance (GDPR, CCPA), built and maintained Data Extensions and real-time synchronization with platforms such as Snowflake, and provided training and documentation to cross-functional teams. I focus on maintaining data integrity and ensuring deliverability best practices.

I hold a B.Com from Delhi University and certifications including Salesforce Marketing Cloud Email Specialist, HubSpot Email Specialist, and Salesforce Certified Administrator. I bring hands-on technical skills—AMPscript, SQL, HTML/CSS/JavaScript, API integrations—and a collaborative, stakeholder-focused approach to solve marketing automation challenges.