Open to opportunities

Aakash Yadav

@aakashyadav2

Message

I lead marketing automation, scaling SFMC, Pardot, and Braze for revenue growth.

India

Message

What I'm looking for

I want to lead cross-functional marketing automation programs that scale SFMC/Pardot/Braze, strengthen CRM data integrity, and deliver measurable revenue lift. I’m excited by teams that value technical excellence, experimentation, and ownership of lifecycle strategy.

I’m a results-driven Marketing Automation Manager/Engineer with 11+ years of experience designing, implementing, and scaling B2B/B2C marketing automation ecosystems across SFMC, Pardot, Braze, and CRM integrations. I’ve delivered $12M+ incremental revenue and improved engagement by 50% through lifecycle automation and technical optimization.

In my current role at Capgemini, I lead end-to-end SFMC, Braze, and Pardot implementations—owning architecture, campaign strategy, and execution. I’ve driven $4M CORE and incremental revenue with a 50% engagement lift, while managing Salesforce CRM ↔ Marketing Automation integrations to ensure reliable data sync and integrity.

I’m highly technical in AMPscript/SSJS and JavaScript, with strong delivery discipline using Journey Builder, Automation Studio, and testing practices like A/B testing and deliverability optimization. From leading global Pardot implementations across 6 countries to improving qualified leads by 35% at eClerx for PayPal, I bring a hands-on, cross-functional approach to scalable personalization, lead scoring, and automation governance.

Experience

Work history, roles, and key accomplishments

Current

Marketing Automation Manager

Current

Capgemini

Oct 2024 - Present (1 year 8 months)

Led end-to-end Salesforce Marketing Cloud, Braze, and Pardot implementations, designing multi-channel lifecycle journeys that generated $4M incremental revenue and lifted engagement by 50%. Managed Salesforce CRM ↔ marketing automation integrations, governed Data Extensions and Automation Studio workflows, and mentored a 10-member team.

Salesforce Marketing Cloud Automation Studio Pardot Braze Salesforce Integration Data Extensions AmpScript Mentoring

Pardot Senior Consultant

Global University System LLP

Dec 2022 - Oct 2024 (1 year 10 months)

Architected global Pardot implementations for higher education clients across 6 countries, building lead nurturing, scoring, grading, and sales-assignment automation in Salesforce CRM. Improved conversion rates with custom JavaScript-driven forms and automation rules while tracking funnel ROI using B2B marketing analytics.

Pardot Salesforce CRM Lead Nurturing Lead Scoring AmpScript JavaScript B2B Marketing Analytics

Process Manager, Analytics

eClerx

Oct 2021 - Dec 2022 (1 year 2 months)

Optimized lead generation workflows for the PayPal engagement, increasing qualified leads by 35% and improving operational efficiency by 20% through CRM process automation. Executed SFMC Journey Builder and Pardot Engagement Studio programs using Google Analytics and UTM tracking.

Salesforce Marketing Cloud Google Analytics Google Tag Manager Process Automation

Marketing Automation Specialist

GI Global / Campus EAI

Oct 2018 - Aug 2021 (2 years 10 months)

Delivered $8M incremental revenue through behavior-driven email personalization and segmentation, owning the campaign lifecycle from strategy and development through QA and deployment. Built lead scoring models and executed responsive HTML/CSS testing while supporting API and data integrations.

Email Lifecycle Development Segmentation Lead Scoring Responsive HTML CSS Testing API Integration Data Modeling Quality Assurance (QA)Deployment Management

Web Developer Lead

JBFC / W3 Developers

Feb 2015 - Sep 2018 (3 years 7 months)

Built WordPress websites with API and payment gateway integrations and developed a Loan Management System using Laravel and PHP. Supported acquisition marketing through email campaigns and analytics.