Open to opportunities

Roshni Mehta

@roshnimehta

Message

I build personalized Salesforce Marketing Cloud campaigns and data-driven customer journeys.

India

Message

What I'm looking for

I'm open to international relocation and am looking to continue delivering enterprise Salesforce Marketing Cloud and Data Cloud programs, building personalized campaigns, activation-ready audiences, and scalable customer data integrations.

At LTI Mindtree, I build dynamic Email Studio templates, CloudPages microsites, personalized Journey Builder workflows, and subscriber data integrations for global B2C programs. My work improved open rates by 28%, click-through rates by 22%, and reduced campaign setup time by 35%.

Previously at IBM and eClerx, I delivered SFMC campaigns, Salesforce Data Cloud migrations for 1M+ contacts, audience segmentation, SMS and Viber journeys, and cross-client email QA. I bring 5+ years of hands-on experience with AMPScript, SQL, SSJS, Automation Studio, HTML/CSS, and activation-ready data pipelines, backed by Salesforce Marketing Cloud Email Specialist, Email Developer, and Administrator certifications.

Experience

Work history, roles, and key accomplishments

Current

Senior Software Engineer — SFMC Specialist

Current

LTI Mindtree

Aug 2025 - Present (1 year)

Designed and deployed dynamic Email Studio templates and CloudPages microsites using AMPScript, improving open rates by 28% and click-through rates by 22%. Built personalized Journey Builder workflows and configured REST/SOAP APIs for subscriber data exchange across 500K+ records.