Open to opportunities

Manjula K

@manjulak

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Salesforce Marketing Cloud Consultant specializing in Data Cloud & Marketing Cloud Next automations.

India

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What I'm looking for

I help teams build automated, cross-cloud Salesforce marketing experiences—integrating Data Cloud (including Snowflake) with Marketing Cloud Next, owning journeys, segmentation, deployments, troubleshooting, and optimization. I’m seeking opportunities to deliver POCs and targeted campaign automation.

I’m a Salesforce Marketing Cloud Consultant with 9.7+ years of cross-cloud experience, focused on automated marketing solutions across SFMC, Journey Builder, Automation Studio, and CRM integrations. I specialize in building targeted campaign workflows and delivering practical POCs for Salesforce Data Cloud integrations.

In my work, I configure and support Marketing Cloud Next and manage end-to-end operations—overseeing segmentation, email deployments, reporting, and ongoing optimization. I also integrate Data Cloud with CRM and Snowflake, then use insights (Data Views, Analytics Builder) to improve journey performance and execution quality.

I bring hands-on breadth across SFMC and related capabilities, including Distributed Marketing, Identity Resolution, Mobile Studio (SMS configuration), and Journey Builder orchestration (email, SMS, and push message activities). I’m known for managing daily automation runs, troubleshooting failures, and supporting deployments through E2E QA, test case creation, and Agile execution.

Experience

Work history, roles, and key accomplishments

Senior Consultant

Centric Consulting

Jul 2023 - Jun 2026 (2 years 11 months)

Configured Salesforce Marketing Cloud Next and worked on Salesforce Data Cloud integrations with CRM and Snowflake, delivering POCs and executing targeted campaigns. Managed automation runs and supported Marketing Cloud/Sales Cloud administration, including segmentation, email deployments, reporting, and optimization.

Salesforce Marketing Cloud Data Cloud Snowflake Email Studio Automation Studio Web Studio Salesforce Integration Segmentation Email Deployment Reporting Sales Cloud Troubleshooting

Senior Consultant

Capgemini Technologies

Dec 2020 - Jul 2023 (2 years 7 months)

Configured a new Salesforce Marketing Cloud instance with Salesforce CRM/Marketing Cloud and Sales Cloud setup, and implemented cross-cloud integrations. Built and supported Journey Builder automations and performance insights, and delivered production support through QA testing, deployments, and documentation.

Salesforce Marketing Cloud Distributed Marketing Automation Studio Identity Resolution Mobile Studio SMS SQL AmpScript SSJS API Integration HTML CSS Campaign Execution

Senior Analyst

eClerx Services

Jul 2019 - Dec 2020 (1 year 5 months)

Led email nurturing and managed email campaigns, including template creation and Automation/Rendering testing and issue resolution. Worked with Email Studio, Automation Studio, Content Builder, and managed subscriber data through lists and data extensions while executing A/B testing and SQL-based work.

Salesforce Marketing Cloud Email Studio Automation Studio Distributed Marketing Data Extensions List Email Campaigns SQL AmpScript HTML CSS A B Testing STO

Implementation Consultant

Engage Pvt Ltd

Sep 2016 - Jul 2019 (2 years 10 months)

Built and maintained Salesforce Marketing Cloud email templates and content blocks, created data extensions and segmented audiences, and scheduled email sends. Executed campaign work with Alterian/SDL and supported audience transfers and file transfers.