Soumik Sinha

Functional support for TPM processes across 12 European markets, serving as primary point of contact between business stakeholders, IT, and third-party support teams. Owns end-to-end incident management, resolving 300+ ServiceNow tickets and building Power BI dashboards for trade spend and ROI monitoring.

Owned end-to-end trade promotion planning and execution for premium mixer and hydration brands across 30+ Modern Trade chains and 20+ key accounts, managing ₹3+ Cr annual trade spend and delivering 32% YoY retail growth with 20% improvement in promotional ROI.

Led end-to-end Trade Marketing and TPM for the Kolkata market on a ₹3.5 Cr budget, delivering 18% YoY volume growth through structured BTL activations, consumer promotions, and new product launches. Developed annual trade promotion calendars and executed 120+ campaigns.

Managed 100+ enterprise and mid-market merchant accounts, partnering with account leadership on growth strategy and retention initiatives. Delivered ₹75–80L monthly GMV through ad sales, subscriptions, and account-based solutions, improving merchant retention from 53% to 84%.

Directed GTM strategy, lifting top-funnel leads by 23% within 6 months and improving conversion rate from 7% to 10.5% through targeted, data-led digital campaigns. Improved customer satisfaction ratings and premium subscription penetration through structured product and campaign analysis.

Scaled franchise network from 15 to 32 centers across Kolkata & suburbs, growing monthly gross revenue from ₹29L to ₹75+L. Built B2B partnerships with Indian Oil, Emami, JK Cements, and Dalmia Cement, securing 20+ corporate alliances, and leveraged Salesforce CRM for lead nurturing and revenue forecasting.

Pursued a Post Graduate Diploma in Management with a specialization in Entrepreneurship.

Completed secondary education under the CBSE board.

Completed a Bachelor of Commerce with Honors in Accounting.