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Rishika Choudhary

@rishikachoudhary

Commercial strategy leader at Haleon who improved Reliance G2N by 2 points through promotions and visibility investments.

India

Message

At Haleon (GSK), I owned the Reliance Retail account nationally and Maharashtra operations, with responsibility for a ₹300 Cr revenue business. I improved Reliance G2N by 2 points through promotion and visibility investments, and secured national listings for six new articles.

During the HUL-to-Haleon transition, I led the transfer of distribution rights and built the West India distribution channel, onboarding eight distributors with zero business disruption. I also renegotiated terms with modern trade chains, holding margins intact for two years.

At Reliance Retail (JioMart), I owned the Stationery category P&L and scaled category GMV 2.3x within nine months through targeted assortment expansion. Earlier, at Diageo, I managed key accounts and customer marketing, including a Telangana Scotch market-share increase of 8%.

Experience

Work history, roles, and key accomplishments

Key Accounts Manager

Haleon

Jul 2023 - Jan 2026 (2 years 6 months)

Managed national ownership of Reliance Retail and Maharashtra operations, overseeing ₹300 Cr revenue with complete P&L responsibility. Led assortment decisions, promotions, and cross-functional coordination to drive growth.

P&L management Key Account Management Retail Analytics Nielsen Data Trade Marketing Category Management Forecasting Pricing Cross functional Leadership

Senior Category Manager

Reliance Retail

Oct 2022 - Jun 2023 (8 months)

Owned Stationery category P&L and AOP delivery on JioMart, scaling GMV 2.3x through assortment expansion and strategic partner onboarding.

Category Management P&L management Ecommerce Assortment Planning Seller Management Cross Functional Collaboration

Key Accounts Manager

Diageo

Jun 2019 - Oct 2022 (3 years 4 months)

Managed luxury hotel chains and premium on-trade accounts, leading brand activations and contract negotiations. Achieved 156% target achievement in 10 months.

Key Account Management On Trade Sales Brand Activation BTL Marketing Contract Negotiation Market Share Growth

Assistant Key Accounts Manager

Glanbia Performance Nutrition

May 2018 - Jun 2019 (1 year 1 month)

Managed ₹30 Cr Modern Trade business for Optimum Nutrition and Isopure, executing shopper marketing programs and assortment corrections. Achieved 134% annual target.

Key Account Management Modern Trade Shopper Marketing Assortment Planning Team Leadership

Programmer Analyst

Cognizant Technology Solutions

Jan 2014 - Jun 2016 (2 years 5 months)

Worked as SQL developer managing data and reporting for Deutsche Telekom, engaging with client stakeholders to translate requirements into data solutions.

SQL Data Analysis Reporting Stakeholder Management

Customer Marketing Manager

Diageo

Managed TTL budgets of ₹20 Cr and led GTM strategy for brand launches across multiple territories. Built ROI measurement frameworks and managed vendor ecosystem.

Customer Marketing GTM Strategy Budget Management ROI Analysis Vendor Management Brand Launch

Regional Key Accounts Manager, West

Haleon

Led West India distribution transition from HUL to Haleon, building the channel from ground up with zero disruption. Delivered ₹150 Cr annual revenue across 5 states and managed key modern trade accounts.

distribution management Key Account Management Trade Marketing Team Leadership Negotiation Revenue Management Market Share Analysis

Education

Degrees, certifications, and relevant coursework

IMT Ghaziabad

MBA, Sales and Marketing

2016 - 2018

Activities and societies: Senior Member, Sports Committee, IMT Ghaziabad - co-organised Chakravyuh, annual inter-MBA sports fest for North India (2016 - 2018)

Pursued an MBA in Sales and Marketing from IMT Ghaziabad from 2016 to 2018.