Open to opportunities

Ishan A

@ishana1

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Marketing & commercial analytics leader turning data into growth-ready plans and systems.

India

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What I'm looking for

I’m looking for a commercial or growth seat at a consumer business that values range—owning messy problems end-to-end, building the analytics/systems myself when needed, and using data to drive planning, trade execution, and field efficiency.

I’m a marketing & commercial analytics professional focused on the commercial spine of consumer businesses—annual planning, category analysis, trade marketing, and field operations. I’ve spent 6+ years across FMCG, ecommerce, and enterprise analytics consulting, bringing an MBA plus formal AI and data science training.

The pattern that repeats in every role: take the problem nobody owns—whether it’s pan-India vendor procurement or a broken forecast—and ship the fix. At my current role, I built the analytics behind the FY26–27 annual operating plan with NielsenIQ data broken down by channel and state, turning static Excel work into live dashboards used by the COO and Marketing Head.

I also designed SKU-level demand forecasting with category-cluster logic so outputs are explainable and inspection-friendly, not judgment calls. On the trade and field side, I ran POSM procurement directly, negotiated using in-house 3D spec modeling, rebuilt beat plans with OSRM route optimisation, and used an in-house live tracking app to open a new B2B channel by folding geo-tagged trucks into sales beats.

Earlier, I led core Power BI and data architecture delivery for Fortune 500 clients, including migrating 70+ Tableau dashboards to Power BI Premium and standardising broken report ecosystems with stronger governance. I’ve also built omnichannel product/marketing dashboards (GA4/Firebase), implemented healthcare claims analytics with SQL + Python, and continue independent builds like AI analysis agents, web-scraping research pipelines, and generative AI automation.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager - Marketing

Current

Weikfield Foods Pvt. Ltd.

Sep 2025 - Present (10 months)

Own commercial planning and category analytics for the FY26-27 operating plan, including channel/state breakdowns and SKU-level demand forecasting. Lead trade marketing and field operations initiatives such as POSM procurement, beat/route optimization, and in-house tools for tracking and automation.

Category Analysis Demand Forecasting SKU Forecasting Dashboarding JAR Penalty Analysis Key Driver Analysis Trade Marketing POSM Procurement 3D Specification Modeling Solidworks WhatsApp Business API LLM Intent Classification ERP Integration Quick Commerce Ordering (In House)

Consultant Intern

GEP Worldwide

May 2024 - Jun 2024 (1 month)

Built a Power BI sourcing dashboard for Newmont to consolidate procurement data across systems for C-suite review. Wrote a data masking utility to enable LLM experimentation on procurement records without exposing sensitive information.

Power BI Dashboarding Sourcing Analytics Data Masking

Lead, Power BI & Data Architecture

InfoCepts Technologies Pvt. Ltd.

Dec 2021 - Jul 2023 (1 year 7 months)

Led enterprise BI delivery focused on Power BI and data architecture, including migrating 70+ Tableau dashboards to Power BI Premium by rebuilding data models to fix long-broken reports. Designed an executive (C-suite) dashboard and managed a team of analysts while owning SQL Server, ETL (M), Premium capacity/workspace governance, and automation.

Power BI Premium Capacity DAX Tabular Editor ETL Workspace Governance Power Automate Data Modeling Report Automation

Business Analyst, Healthcare Analytics

Cotiviti India Pvt. Ltd.

Sep 2020 - Nov 2021 (1 year 2 months)

Built claims and payment analytics for US health insurers by creating SQL and Python ETL from source systems and producing structured reporting for US stakeholders. Supported analytics delivery into stakeholder-facing dashboards/reports.

SQL Python ETL Healthcare Analytics Claims Analytics Reporting

Data Analyst, Product & Marketing

FirstCry Pvt. Ltd.

Mar 2019 - Dec 2019 (9 months)

Built analytics dashboards used by product and marketing teams, including traffic, funnels, conversion, and category drop-offs, and presented insights to VP Product and VP Marketing. Worked on migrating analytics from Google Analytics to Firebase and automated recurring SEO/search-query reporting using early Python and Excel scripts.

Google Analytics Data Studio Firebase Migration Funnel Analytics SEO Python Excel Automation Dashboarding

MIS Executive

Facile Services

Oct 2018 - Mar 2019 (5 months)

Ran MIS for a 300+ employee lead generation firm, automating attendance, performance appraisal, and operations reporting. Used SQL querying against the employee database to support reporting needs.

SQL Queries Excel Performance Appraisal Automation Operations Reporting

Supply Chain & Logistics Executive

Amane Engineers

Jun 2016 - Aug 2017 (1 year 2 months)

Handled supply chain tracking and logistics record keeping, including inventory reconciliation. Gained early experience using Excel for operational work.

Inventory Reconciliation Excel