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VAISHALI VENKATESH BASKARAN

@vaishalivenkateshbas

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Key Account Manager at Pilgrim, driving ₹3.10 Cr monthly sell-out across 413 Modern Trade outlets.

India

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What I'm looking for

Seeking remote opportunities in Key Account Management, Business Development, and Sales within FMCG, consumer goods, and e-commerce. Looking to leverage my 9+ years of experience in driving revenue growth, managing strategic accounts, strengthening customer relationships, and expanding market presence.

At Pilgrim, I own the pan-India Modern Trade Promoter Channel across 413 outlets, including D-Mart and Reliance Smart. The channel delivers ₹3.10 Cr in monthly tertiary sales and reached 97.3% of its ₹4.19 Cr monthly primary target.

I built an A/B/C/D outlet segmentation framework that revealed a 96.5% versus sub-60% execution gap between top- and bottom-tier stores, and identified staffing vacancies as a root driver. I use these findings to prioritize channel investment.

At Hershey India, I managed Modern Trade accounts and e-commerce platforms across Maharashtra, achieving 121% of the annual plan and 76% year-over-year secondary sales growth. Nielsen retail audit data helped me address distribution gaps, improve planogram compliance, and grow category share by 30%.

At Diageo India, I drove on- and off-trade execution across South Goa, delivering 60% year-over-year sales growth and a 100% fill rate. Earlier, at The Himalaya Drug Company, I managed Modern Trade and e-commerce accounts and secured 104% of the annual sales target.

Experience

Work history, roles, and key accomplishments

Current

Key Account Manager – Modern Trade, Promoter Channel

Current

Pilgrim

Feb 2026 - Present (8 months)

Owns pan-India sales for the Modern Trade Promoter Channel across 413 outlets, achieving 97.3% of the monthly primary target and driving ₹3.10 Cr monthly tertiary sales. Manages relationships with key accounts and leads a 477-strong field and account team.

Key Account Management Modern Trade Sales Strategy Channel Management Retail Execution Planogram Compliance Team Leadership Stakeholder Management Data Analysis

Key Account Manager – Enterprise & Corporate Accounts

HDFC Bank

Feb 2023 - Aug 2025 (2 years 6 months)

Managed a portfolio of 20+ enterprise and corporate accounts through structured account planning and QBR cadence, running ATL and BTL campaigns to drive product adoption and cross-selling.

Key Account Management Account Planning QBR ATL BTL Cross Selling Customer Relationship Management

Assistant Manager – Key Accounts

Diageo India

Jan 2022 - Dec 2022 (11 months)

Drove on-trade and off-trade execution across 138 on-trade and 357 off-trade outlets in South Goa, delivering 60% year-over-year sales growth and a 100% fill rate. Led product launches and negotiated visibility agreements.

Key Account Management On Trade and Hospitality Off Trade Sales Growth Distribution Coordination POSM Trade Promotion Product Launch

Senior Sales Officer – Modern Trade & E-Commerce

Hershey India Pvt. Ltd.

Jul 2019 - Jan 2022 (2 years 6 months)

Managed Modern Trade accounts and e-commerce platforms across Pune and Maharashtra, achieving 121% of annual plan with 76% year-over-year growth in secondary sales. Used Nielsen data to close distribution gaps and drive planogram compliance.

Modern Trade Ecommerce Key Account Management Distribution Planogram Compliance Retail Audits Sales Growth POSM

Sales Officer – Modern Trade & E-Commerce

The Himalaya Drug Company

Jul 2017 - Jul 2019 (2 years)

Managed a 20-member field team handling 11+ SKUs across baby care and modern trade accounts, securing 104% of annual sales target and producing a 40% sales uplift through FSU deployment. Optimized purchase-order flow with CFA partners.

Modern Trade Ecommerce Team Management Sales Target Achievement FSU Deployment Retail Execution Purchase Order Management