Open to opportunities

Soraia Granja

@soraiagranja

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Marketing & Communications leader driving data-led CRM, digital, and event campaigns across international teams.

Portugal

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What I'm looking for

I’m looking for a role where I can own cross-channel campaigns and CRM/email performance end-to-end. I want to apply audience insights, testing, and GDPR-safe execution to improve engagement, while collaborating closely with stakeholders in an international setting.

I’m a Marketing & Communications professional with 8+ years of experience building integrated campaigns across CRM, digital, and events. I translate business objectives into clear strategies, using data and audience insights to guide planning and improve performance.

In my current role as an Email Marketing Executive at the British Council, I strengthen engagement and retention through targeted segmentation, A/B testing, and continuous optimisation. I analyse campaign performance, deliver actionable insights, and ensure GDPR-compliant email marketing with high-quality audience targeting.

Previously, I supported clients as a Digital Marketing Consultant and led end-to-end digital marketing campaigns as a Marketing Executive at AME Trade. I’ve optimised CRM and database processes, coordinated international events, and produced performance reporting that turns results into next-step improvements.

I’ve also managed marketing and communications work at NBCC Consulting and Winnerules, developing integrated strategies, running digital channels, and creating stakeholder-focused content. I bring a cross-channel, execution-minded approach—balancing strong messaging with measurable outcomes—and I’m motivated to keep raising engagement across every touchpoint.

Experience

Work history, roles, and key accomplishments

Current

Email Marketing Executive

Current

British Council

May 2024 - Present (2 years 2 months)

Drive CRM and email marketing operations, including targeted audience segmentation and data-driven campaign execution. Improve performance through A/B testing and ongoing monitoring while ensuring GDPR-compliant marketing and producing actionable insights.

Email Marketing CRM Audience Segmentation A B Testing GDPR Compliance Performance Analysis

Digital Marketing Consultant

Freelancer

Feb 2023 - May 2024 (1 year 3 months)

Deliver tailored digital marketing strategies across multiple clients, driving growth in traffic, engagement, and conversions. Plan and execute multi-channel campaigns and content strategies while translating performance data into recommendations for stakeholders.

Digital Marketing Strategy SEO Email Marketing Paid Ads Content Strategy Performance Analysis Stakeholder Recommendations

Marketing Executive

AME Trade

Nov 2021 - Feb 2023 (1 year 3 months)

Lead end-to-end execution of digital marketing campaigns to increase lead generation and improve campaign performance. Optimize CRM and database processes for better targeting and support international events with performance reporting and continuous optimisation.

Lead Generation Audience Targeting performance reporting Marketing Analytics

Marketing & Communications Manager

NBCC Consulting

Nov 2018 - Nov 2021 (3 years)

Develop and execute integrated marketing and communications strategies to strengthen brand positioning and visibility. Manage digital channels and improve internal communication, creating strategic content to support business development and stakeholder engagement.

Integrated Marketing Marketing Communications Positioning Internal Communications Social Media Management Newsletter Management Content Creation Stakeholder Engagement

Marketing Manager

Winnerules

Jul 2017 - Jul 2018 (1 year)

Implement marketing strategies to increase brand visibility and support client acquisition. Manage national and international events and oversee digital marketing activities across email, social media, and website while producing institutional content aligned to business and communication objectives.

Marketing Strategy Client Acquisition Event Marketing Email Marketing Social Media