Gabriela Fajardo

I’m a dynamic Marketing & Communications professional with experience in hospitality, brand management, and digital marketing. I bring native bilingual fluency in English and Spanish, and a global perspective to multi-platform campaign execution and bilingual customer-facing communication.

In my current role as a Vuse Marketing Assistant for British American Tobacco Honduras, I spearheaded organic growth by coordinating target digital campaigns and leveraging User-Generated Content (UGC) creators to connect authentically with consumers. I also designed automated email marketing strategies using GoHighLevel to optimize engagement lifecycles and retain high-value active clients, while refining multi-channel retention through core CRM activity and customer insights.

I’ve managed end-to-end digital campaigns, content calendars, and major brand events and consumer activations, including annual PO & budget oversight for VUSE Honduras. Previously, as a Brands Intern, I supported on-site promotional logistics, supplier portfolio coordination, routine PO creation, and streamlined supplier payment workflows—alongside building performance-focused content and KPI reporting as a content creator.