Omar Varela
@omarvarela
Graphic designer and digital marketer specializing in branding, social content strategy, and performance-driven campaigns.
HondurasWhat I'm looking for
I’m a graphic designer with experience in branding, content creation, and digital marketing. I develop visual strategies for social networks, strengthen brands, and optimize digital campaigns using data-driven decision-making.
In my current role as a Commercial Management and Digital Marketing Assistant at ELEMENTS, I lead the creation and planning of content for social networks to align with business objectives. I designed and implemented strategies that increased brand reach by 40% and improved interaction by 25%, and I analyze performance metrics and audience behavior to optimize campaigns, achieving a 22% increase in performance.
I also bring additional experience in sales and customer service from PRICELINE AND TRAVELPASS GROUP, where I helped increase conversion rates in sales by 25% and supported monthly goals with 100% fulfillment. I hold a Bachelor’s Degree in Graphic Design (Cum Laude) and relevant certificates including Meta Marketing Analytics, Google AI, and Google Ads.
Experience
Work history, roles, and key accomplishments
Digital Marketing Assistant
Elements
Apr 2024 - Present (2 years 3 months)
Led the creation and planning of social media content aligned with business objectives. Designed and optimized digital marketing and branding strategies, using performance metrics and audience behavior to improve campaign results.
Sales and Customer Service Rep
Priceline and Travelpass Group
Jun 2019 - Feb 2024 (4 years 8 months)
Provided customer service by identifying needs and recommending suitable solutions to improve sales performance. Supported sales objectives and onboarding by training new team members and contributing to monthly goal attainment.
Education
Degrees, certifications, and relevant coursework
Universidad de San Pedro Sula (USAP)
Bachelor's Degree in Graphic Design, Graphic Design
Grade: Cum Laude
Bachelor's degree in Graphic Design at Universidad de San Pedro Sula (USAP), awarded Cum Laude in 2025.
Tech stack
Software and tools used professionally
Availability
Location
HondurasAuthorized to work in
Job categories
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