Sonia Ayo

Managed inbound and outbound prospecting across multiple markets, booking 10-15 qualified demos per week and executing 50+ daily sales activities. Partnered with AEs to improve qualification and maintain pipeline progress.

Booked 10+ demos per week with accounting firms, sustaining a 70%+ show rate and exceeding sales targets by 18%. Built multi-channel outreach cadences that increased email open rates by 20% and response rates by 25%.

Made 50+ cold calls per day and generated 50+ qualified leads per month, exceeding sales goals by 15% within four months. Rewrote outreach copy and customer stories, improving demo-to-opportunity conversion by 35%.

Hired, coached, and led a team of 5 sales representatives, generating ₦100M in contracts. Exceeded monthly quotas by 20-25% and delivered ₦20M quarterly sales targets for two consecutive years.

Developed targeted campaigns that increased qualified leads by 40% and shaped sales strategy for ERP-style integration projects, contributing to 50% revenue growth over three years. Partnered with engineers and clients to close high-value projects, increasing sales by 15%.

Completed a course in Brand & Creative Direction from Nexford University in 2024.

Completed courses in Content Marketing and Email Marketing from HubSpot Academy in 2023.

Completed a course in Content & Brand Marketing from IE Business School via Coursera in 2021.

Completed a course in Digital Advertising Strategy from the University of Colorado Boulder via Coursera in 2021.

Earned the Certified Content Creator credential from Google Skills for Africa in 2021.

Earned a Bachelor of Arts in Theatre Arts from Kogi State University in 2014.