Ademola Oluwalusi

I’m a results-driven Sales Development Representative with 4+ years of sales experience across SaaS, financial services, and startup environments. I focus on building qualified pipelines and converting prospects through structured outbound cadences and consultative discovery.

In my most recent SDR role, I surpassed daily outbound call targets by 60% and achieved a 70% appointment show rate through targeted ICP qualification and proactive multi-touch outreach. I maintained a 25% lead-to-opportunity conversion rate using disciplined follow-up sequences, and I supported revenue growth by delivering consistent volume of sales-ready opportunities into the pipeline. I also stayed on top of forecasting and weekly reporting by keeping accurate CRM records in HubSpot.

Across prior Business Development and Sales roles, I generated and qualified outbound leads using cold calling, email outreach, and LinkedIn prospecting, consistently improving quality and performance. I’ve exceeded sales targets (including 110% against annual goals), improved brand visibility, and strengthened retention through follow-up and relationship management. I’ve also contributed to revenue growth by aligning outreach with market expansion and collaborating cross-functionally with sales and marketing teams.

I bring a disciplined, KPI-driven approach to appointment setting, sales qualification, and pipeline management, with a strong commitment to measurable revenue impact. I’m especially comfortable working in CRM-driven environments and using a proven toolkit—from HubSpot and Salesforce to lead engagement platforms—so every interaction feeds clean, trackable pipeline progress.