Open to opportunities

Sonia Alexander

@soniaalexander

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Data-driven analytics leader specializing in pricing, forecasting, and revenue strategy.

United States

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What I'm looking for

I seek a role leading analytics or pricing teams where I can drive revenue impact, mentor analysts, and build scalable forecasting and pricing products.

I am an analytics leader with experience driving revenue and pricing strategy for major sports and enterprise clients. I partner with executives to translate data into actionable pricing, inventory, and product-mix recommendations that move multi-million dollar revenue levers.

At Eventellect I led revenue strategy with C-suite partners across NBA and NHL accounts, managed pricing operations, and mentored analysts while improving delivery speed by 20 percent. I have hands-on experience querying seat-level SQL datasets, applying AI-assisted techniques, and interpreting pacing curves to improve sell-through and reduce inventory depreciation.

My consulting background includes strategic and technical engagements at EY-Parthenon, Capco (Wipro), Chappuis Halder (Capgemini Invent), and Mu Sigma, where I delivered digital readiness assessments, data governance frameworks, cloud reconciliation tools, and predictive models that produced measurable cost savings and EBITDA uplift. I built solutions that identified seven- and eight-figure revenue impacts and reduced manual work by up to 90 percent.

I bring a blend of technical skills (SQL, Python, Alteryx, Snowflake, Tableau/Power BI) and strong executive communication to operationalize insights at scale. I seek opportunities to lead analytics teams and design pricing and forecasting products that unlock growth and efficiency.

Experience

Work history, roles, and key accomplishments

Analytics Manager

Eventellect

Jul 2024 - Nov 2025 (1 year 4 months)

Led revenue and pricing strategy with C-suite partners across NBA and NHL accounts influencing decisions tied to $100M–$115M in annual ticketing revenue; improved team delivery speed by 20% and identified seven-figure upside from flexible inventory strategies.

Revenue Strategy SQL Forecasting Inventory Strategy Stakeholder Management

Summer Consultant

EY-Parthenon

Jun 2023 - Aug 2023 (2 months)

Supported digital business planning for an F150 CPG client, conducting a global Digital Readiness Assessment and identifying tech-enabled initiatives projected to drive a 2–3% EBITDA uplift; led 20 expert interviews across 16 business units.

Digital Strategy Interview Market Assessment Competitive Benchmarking

Management Consultant

Capco

Jan 2021 - Dec 2022 (1 year 11 months)

Led a firm-wide data-sharing transparency initiative by reviewing 100 contracts and gap-analyzing 146 third parties to establish a scalable data visibility framework; delivered pro-bono technical recommendations reducing a nonprofit's operating costs by ~90%.

Data Governance Contract Review Gap Analysis Framework Stakeholder Management Process Optimization

Management Consultant

Chappuis Halder

Jan 2020 - Dec 2021 (1 year 11 months)

Developed on-demand data insights and implemented a cloud reconciliation tool for a major bank that reduced operational costs by ~25% and automated reconciliation workflows to cut manual hours by 90%.

Cloud Solutions Alteryx Data Insights Process Automation Banking Operations

Data Analytics Consultant

Mu Sigma

Jan 2018 - Dec 2019 (1 year 11 months)

Completed an intensive 9-month technical program and built a digital-adoption propensity model for an F30 insurer using SQL and Python that identified $30M in annual cost savings and informed marketing strategy.

SQL Python R Data Analysis Excel