Vinay Teli
@vinayteli
Senior performance marketing specialist scaling Google and Meta paid acquisition with GA4-led CRO.
IndiaWhat I'm looking for
I’ve spent 9+ years scaling Google Ads, Meta Ads, SEM, and PPC campaigns for global B2B & B2C brands across India, the US, AU, EU, and CA—driving lead generation while tightening CPA and maximizing ROAS.
At Zilicon Network Solution Pvt. Ltd., I managed GoogleAds and Meta Ads with monthly budgets up to 50 Lakhs, improved conversion rates by 4% through optimization and A/B testing, and refined audience targeting, keyword strategy, and bidding to reduce CPA.
Now, as a Freelance Digital Marketing Consultant, I run paid media for FMCG, IT, and social sector clients—optimizing landing pages, ad creatives, and conversion funnels using GA4 and GTM, then partnering with stakeholders to define KPIs and improve performance.
Experience
Work history, roles, and key accomplishments
Freelance Digital Marketing Consultant
Freelance
May 2024 - Jun 2026 (2 years 1 month)
Managed digital marketing projects for FMCG, IT, and Social Sector clients, executing paid media campaigns focused on lead generation and ROI.
Senior Digital Marketing Associate
Zilicon Network Solution Pvt. Ltd.
Aug 2021 - Apr 2024 (2 years 8 months)
Managed Google Ads and Meta Ads with a monthly budget of 50 Lakhs, increasing conversion rates by 4% through optimization and A/B testing.
Digital Marketing Associate
Eampertaa Network Solution Pvt. Ltd.
Sep 2020 - Jul 2021 (10 months)
Managed Google Search, Display, and Video campaigns across US, Australia, and Canada, optimizing budgets to achieve ROI and CPA targets.
Pay Per Click Associate
Hach DHR India Pvt. Ltd.
Jul 2018 - Aug 2020 (2 years 1 month)
Managed B2B Google Ads campaigns with monthly budgets up to USD 50K, delivering performance reporting and optimization recommendations.
Campaign Manager
Alchemist Marketing & Talent Solution Pvt. Ltd.
Feb 2018 - Jun 2018 (4 months)
Planned Google Search, Display, YouTube, and Facebook Lead Generation campaigns with budgets up to INR 20 Lakhs/month.
SEM Analyst
Reach Local Services India Pvt. Ltd.
Apr 2015 - Feb 2018 (2 years 10 months)
Managed 50+ PPC accounts with combined monthly spend of approximately USD 100K.
Marketing Executive
MDR Technologies Pvt. Ltd.
Aug 2012 - Oct 2014 (2 years 2 months)
Managed e-commerce listings and digital content, reporting ROI and supporting digital campaigns to increase online visibility.
Education
Degrees, certifications, and relevant coursework
Ramrao Adik Institute of Technology, Mumbai University
Bachelor of Engineering, Instrumentation Engineering
Bachelor of Engineering in Instrumentation Engineering from Ramrao Adik Institute of Technology, Mumbai University.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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