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sofia ungredda

@sofiaungredda

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Senior digital marketing leader driving 360° campaigns and brand growth.

Spain

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What I'm looking for

I’m looking to lead digital strategy and 360° campaigns that connect brand positioning with measurable KPIs—partnering with clients and cross-functional teams to deliver on time, stay budget-smart, and continuously optimize performance.

I’m a digital marketing and brand specialist with almost 10 years of international experience across FMCG, Fashion, Automotive, and Beauty. I’ve built a track record of driving brand positioning, product launches, and multi-channel strategies for global brands such as Burger King, Cabify, and L’Oréal.

Currently, I’m a Digital Account Manager for Hyundai at Innocean, where I manage the digital account as a strategic liaison between the client, internal teams, and partner agencies. I coordinate 360° digital campaigns across display, paid social, video, search, and CRM—controlling timelines, deliverables, digital budgets, and KPI performance—while contributing to proposals and presentations to strengthen the brand’s digital presence.

Experience

Work history, roles, and key accomplishments

Current

Digital Account Manager

Current

Innocean for Hyundai

Jul 2025 - Present (1 year)

Manage Hyundai’s digital account as a strategic liaison between the client, internal teams, and partner agencies. Oversee 360° digital campaigns across display, paid social, video, search, and CRM, optimizing performance via KPI tracking and reporting.

Digital Account Management Display Advertising Paid Social Search Marketing CRM KPI Tracking Strategic Reporting Budget Management Client Stakeholder Management

Marketing Specialist

Cabify

Dec 2022 - Feb 2024 (1 year 2 months)

Defined and executed digital marketing and growth strategies to generate leads and improve user retention in the app. Owned SEO-driven brand positioning and multi-channel campaign planning across Meta, Spotify, and Google Display, analyzing KPIs such as CPC, CPL, and conversion rate.

Growth Marketing Lead Generation User Retention SEO Positioning Email Marketing Social Media Marketing Meta Ads Digital Advertising KPI Analysis Conversion Rate Optimization

Brand Manager Spain and Portugal

Burger King

Mar 2021 - Dec 2022 (1 year 9 months)

Conceptualized and executed brand campaigns and co-branding initiatives while supervising agency partnerships across creative, media, communication, and data. Led launch strategies for 15+ products, managed multi-channel campaign budgets, and contributed to an Effie Award–winning campaign.

Brand Management Integrated Marketing Campaigns Product Launch Strategy Agency Management Market Research KPI Management Multi channel Marketing Budgeting Stakeholder Management

Brand Manager Spain and France

El Ganso

Feb 2019 - Nov 2020 (1 year 9 months)

Created and managed digital content calendars for email and social campaigns to improve customer engagement and retention. Used Mailchimp for audience segmentation and automation to personalize campaigns and optimize performance across the funnel.

Email Marketing Social Media Marketing Marketing Automation Mailchimp Audience Segmentation Personalization Funnel Optimization Influencer Management Agency Management Digital Marketing Strategy Franchise Liaison

Junior Product Marketing

L’Oréal (Venezuela)

Jul 2016 - Aug 2018 (2 years 1 month)

Led national multi-channel product marketing for Kérastase and L’Oréal Pro, including strategy development and campaign execution that increased Majirel hair dye sales. Managed social media and influencer marketing, trade marketing (B2B), and KPI reporting with weekly sales forecasts.

Product Marketing Multi channel Marketing Social Media Marketing Influencer Marketing Trade Marketing KPI Management Sales Forecasting Campaign Strategy