At Velamen SA, I define brand strategy and positioning across a portfolio of 10+ brands. I develop brand identities, value propositions and growth plans across markets.
I lead end-to-end product development, from consumer insights and concept definition through launch, including packaging redesign and visual identity. I also plan multichannel campaigns and retail, customer experience and brand activation initiatives.
Previously, I developed Velamen SA’s digital marketing strategy, with initiatives that drove over 40% growth in website traffic and engagement increases of over 30%. At Redeem Tech, I developed the marketing plan and digital communications strategy for an educational platform in its launch phase.
