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Julie Tan

@julietan

Commercial Leader in Healthcare, Medical Devices & Pharma | Medical Affairs Specialist | Driving Adoption & Patient-Focused Innovation

Singapore

Message

What I'm looking for

I seek a regional marketing or product leadership role in medical devices/pharma to lead cross-functional teams, drive product launches and KOL engagement, and deliver measurable adoption and patient-impacting growth across Southeast Asia.

Healthcare and life sciences professional with 8+ years of experience spanning commercial strategy and medical affairs across Southeast Asia. Proven track record in product launches, KOL engagement, and evidence-based communication, with expertise in driving adoption of medical devices and pharmaceuticals in competitive markets. Passionate about bridging science and business to deliver measurable patient and business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Regional Marketing Manager

Current

SPD Scientific

Nov 2024 - Present (9 months)

Lead upstream and downstream marketing for the Microbiology vertical across SEA (SG, MY, VN, TH), designing region-wide SOPs and KOL engagement frameworks adopted across business units to support go-to-market strategies for distribution and manufacturing.

Downstream Marketing Market Research KOL Engagement Go To Market Strategy Competitive Intelligence Cross Functional Collaboration SOP Development

Marketing Associate

Karl Storz VentureONE

Jul 2023 - Jul 2024 (1 year)

Supported pipeline strategy and M&A evaluations for the robotic surgical program, planned and executed digital branding campaigns and BD pitch decks, and managed company LinkedIn, website, and global marketing communications.

Pipeline Strategy Digital Marketing Branding Content Creation Business Development

Associate Product Manager

Moleac Pte Ltd

Mar 2019 - Jul 2022 (3 years 4 months)

Managed lifecycle strategy and global branding of NeuroAiD™II, driving >10% annual global sales growth and coordinating KOL engagement across 13 SEA countries to increase therapy adoption through academic partnerships; supported scientific publications and congress activities.

Lifecycle Management KOL Engagement Distributor Training

Medical Scientific Advisor

Roche

Apr 2018 - Mar 2019 (11 months)

Oversaw product lifecycle planning and launch readiness across PSCU and rare neurology portfolios, developed scientific content and HCP slide decks, and owned medical budgets to align initiatives with compliance and brand strategy.

Lifecycle Strategy HCP Education Budget Management Compliance

Medical Scientific Liaison

Sanofi-Aventis

May 2016 - Mar 2018 (1 year 10 months)

Supported pre-launch and peri-launch activities for cardiometabolic and rare disease therapies, delivered guideline inclusion and payer insights, identified clinical sites, and contributed to PCSK-9 inhibitor inclusion in clinical practice guidelines pre-commercialisation.

Pre Launch Support Guideline Advocacy KOL Engagement Medical Communications

Education

Degrees, certifications, and relevant coursework

Monash University Malaysia

Master of Biomedical Science, Biomedical Science

2013 - 2015

Grade: 4.0/4.0

Completed Master of Biomedical Science at Monash University Malaysia (2013–2015) with Jeffrey Cheah School of Medicine and Health Sciences Scholarship and a 4.0/4.0 GPA.