Open to opportunities

Sofia Karassantes

@sofiakarassantes

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HR Consultant blending marketing storytelling with talent acquisition expertise.

Spain

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What I'm looking for

I seek a dynamic role in a collaborative environment that values innovation and growth.

I am a former competitive athlete with 14 years of experience that has instilled in me a disciplined self-management approach, resilience, and a positive mindset. My unique blend of HR acumen and marketing storytelling allows me to connect people with business goals effectively. I thrive in organizations that value structured thinking, cross-functional collaboration, and a curious, quick-on-my-feet attitude.

Currently, I serve as a Recruitment Business Partner and HR Consultant, where I manage end-to-end recruitment processes, specializing in the IT sector. My role involves supporting clients in executing strategic talent acquisition initiatives, focusing on tech talent sourcing and recruitment consulting. I have a proven track record of helping companies and talents find the perfect match, ensuring successful project delivery and business development across various industries.

With extensive experience in brand marketing and trade marketing within the cosmetics industry, I have successfully managed multiple brands and led full-cycle recruitment for IT and engineering roles. My commitment to fostering a positive candidate experience and building high-quality talent pipelines has been instrumental in my career. I am passionate about driving ideas to completion and contributing to the success of the organizations I work with.

Experience

Work history, roles, and key accomplishments

Current

Recruitment Business Partner

Current

Talent Grape Ltd.

Feb 2025 - Present (4 months)

Managed end-to-end recruitment with extensive experience in the IT sector, specializing in international and domestic hiring. Supported clients in gaining a competitive edge by executing strategic talent acquisition initiatives, focusing on tech talent sourcing, recruitment consulting, and market intelligence.

IT Recruiter Recruitment Consultant Talent Acquisition Market Intelligence

International Trade Marketing & Category Manager

Primor Cosmetics

Jan 2024 - Jun 2025 (1 year 5 months)

Managed categories for skincare brands and executed trade marketing strategies for skin and haircare products across DACH, HU, and Italy regions. Oversaw brand ownership for multiple cosmetic lines, ensuring market penetration and brand visibility.

Category Management Brand Ownership International Marketing

Brand Marketing Specialist

Primor Cosmetics

Jul 2024 - Feb 2025 (7 months)

Supported 12 brands across masstige fragrances, skincare, and haircare categories. Contributed to the strategic marketing efforts for various well-known brands.

Brand Marketing Fragrance Marketing Skincare Marketing Haircare Marketing

Chief Marketing Manager

Amazon Kilövés

Sep 2023 - Jan 2025 (1 year 4 months)

Crafted targeted, value-driven posts for the Facebook community, sustaining high engagement and consistent audience growth. Produced weekly newsletters and iterated the email-marketing funnel, optimizing subject lines, segmentation, and CTAs to lift open and click-through rates.

Content Marketing Email Marketing Social Media Marketing Community Management Marketing Campaigns

Interim - Human Resources Specialist

Primor Cosmetics

Aug 2023 - Oct 2023 (2 months)

Supported the Human Resources department with various tasks during an interim period. Assisted with HR administration and general HR inquiries.

Human Resources Employee Relations HR Policies

Recruitment Partner - IT & Engineering

Prohuman Agency

Mar 2023 - May 2025 (2 years 2 months)

Led full-cycle recruitment for IT and Engineering roles, building and maintaining high-quality talent pipelines using LinkedIn Recruiter. Coordinated structured screening and technical interviews, partnering with hiring managers to shorten time-to-hire while safeguarding candidate experience.

IT Recruiter Engineering Recruitment LinkedIn Recruiter

HR Consultant - IT & Engineering

BetterMore Consulting

Jul 2022 - Jan 2025 (2 years 6 months)

Managed end-to-end recruitment for clients in the IT sector and executed several HR projects, including launching medical insurance as a company benefit. Handled HR Generalist tasks such as monthly closing and sick leave administration.

HR Generalist