Sofia Gonçalves

Managed full-cycle audiovisual projects for fashion, beauty, and lifestyle brands, including client onboarding, creative briefings, production scheduling, and team coordination. Oversaw casting, set design, budget support, and direct client relationship management.

Founded and operated an independent fashion brand specializing in lingerie and loungewear, overseeing all creative and business processes from trend research and product development to branding, e-commerce, and customer experience.

Planned, executed, and analyzed digital marketing strategies focused on audience engagement and conversion. Managed social media, paid campaigns, data analysis, and commercial support with a B2B focus.

Developed and executed creative strategies for fashion brand social media channels using the 7Keys That Convert framework. Managed brand positioning, content creation, UGC sourcing, creative briefings, and paid campaign optimization.

Led commercial growth strategy, sales management, client prospecting, and partnership development. Oversaw performance analysis, pricing strategy, team leadership, and market positioning.

Supported the style department in developing collections of leather footwear, bags, and accessories. Conducted trend research, created moodboards, selected materials and colors, and followed up on prototypes and samples with suppliers.

Provided personalized customer service at premium fashion retail stores, offering style consulting and achieving sales targets.

Created fashion content for YouTube, Instagram, and TikTok for Mondaine, a brand within the Seculus Group. Produced videos and photo campaigns, appeared on camera as brand model, and led the #MondaineOn project to reposition the brand among younger audiences.

Supported retail sales, managed marketplace inventory, provided customer service, and assisted with photo shoots for product launches.

Led sales team, trained staff, monitored performance, and managed store operations.

Bachelor's Degree in Fashion Design from FUMEC University, Belo Horizonte, Brazil, from 2018 to 2022.

Completed Image & Style Consulting program at SENAC in 2021.

Participated in the AFS Cultural Exchange Program at Istituto Mazzotti Turistico di Treviso and Liceo Artistico di Treviso, Italy, from 2016 to 2017.

Participated in the AFS Cultural Exchange Program at Istituto Mazzotti Turistico di Treviso and Liceo Artistico di Treviso, Italy, from 2016 to 2017.