Open to opportunities

Luciana Baptista

@lucianabaptista

Marketing Coordinator at Duloren Lingeries, unifying marketing and creative leadership while developing 360 campaigns from concept to launch.

Brazil

Message

At Duloren Lingeries, I lead marketing and branding strategy, bringing creative and communications work together to strengthen the brand’s positioning and digital presence. I develop 360 campaigns from concept to launch, including storytelling, shoots, audiovisual production, and digital adaptations.

At Época Cosméticos Grupo Magalu, I grew through marketing, design, and executive production roles, planning campaigns, shoots, events, and special projects. Earlier, I worked in fashion design, production, and styling for editorials, campaigns, and runway shows.

Experience

Work history, roles, and key accomplishments

Current

Coordenadora de Marketing

Current

Duloren Lingeries

May 2025 - Present (1 year 5 months)

Leads marketing and branding strategy, integrating creation and communication to strengthen positioning, campaigns, and digital presence. Developed 360 campaigns from concept to launch, managing branding, social media, CRM, influence, content, PR, and brand experiences.

Branding Marketing Strategy 360° Brand Campaigns Social Media CRM Influencer Marketing Content Public Relations Event Planning Budget Management Team Leadership Ecommerce

Executiva de Contas

Agência Siga

Jan 2024 - May 2025 (1 year 4 months)

Managed brand projects and events, connecting clients, creation, production, and planning. Conducted client relationships and strategic demands, coordinating schedules, scopes, and multidisciplinary deliveries.

Project Management Customer Relationship Management Budget Management Vendor Management Event Planning Strategic Planning

Produtora Executiva

Época Cosméticos Grupo Magalu

Jan 2017 - Dec 2023 (6 years 11 months)

Built a trajectory of internal growth in marketing, design, visual communication, and executive production of campaigns. Planned and executed campaigns, shootings, events, and special projects, connecting branding, production, and brand experience.

Campaign Management Production Branding visual communication Vendor Management Budget Management Ecommerce CRM Digital Media

Design de Moda, Produção e Styling

Croquii e Jalecoluxo

Jan 2011 - Dec 2017 (6 years 11 months)

Worked in fashion design and production, styling for editorials, campaigns, and fashion shows. Gained experience in collection development, fashion research, production, and campaign follow-up.

Fashion Design Production Styling Library Collection Development Fashion Research

Designer

Época Cosméticos Grupo Magalu

Developed key visuals and materials for CRM, digital media, e-commerce, and promotional campaigns. Managed suppliers, schedules, and budget, articulating creation, production, internal areas, and external partners.

Design Key Visuals CRM Digital Media Ecommerce Vendor Management Budget Management