Open to opportunities

Karin Antines

@karinantines

Message

I build culturally relevant influencer campaigns and creative strategies for leading beauty brands.

Brazil

Message

What I'm looking for

I'm looking to keep building culturally relevant creative and influencer marketing work, connecting brands, creators, and digital communities through strategic ideas with measurable impact.

I'm part of Spark Influencer Marketing's Creative Studio for L'Oréal Group Brazil, developing influencer-first ideas that create digital and cultural impact across the group's brands. I identify trends, shape culturally relevant opportunities, and connect creators with brand strategy to deliver high-performing campaigns.

I've led strategic influencer projects for L'Oréal Luxe brands including Prada, YSL, Armani, Lancôme, Ralph Lauren, and Valentino. Previously, I created concepts, content strategies, and live marketing plans at V3A and URBN Experience for brands such as L'Oréal Brazil, Maria Filó, OLX, Bayer, Suzano, SESC, and Fretebras.

My background also includes social content for Duda Beat and Animale Jeans, influencer partnerships at Glamour.com.br, and event production. I bring advanced English, strong presentation and copywriting skills, and a creative-planning perspective shaped by journalism, fashion, and culture.

Experience

Work history, roles, and key accomplishments

Current

Creative Supervisor

Current

L'Oréal Group Brazil

Part of Spark's Creative Studio, developing influencer-first ideas for digital impact across L'Oréal Group brands. Responsible for trend identification, creative direction, and bridging creators with brand strategies.

Influencer Marketing Creative Direction Trend Analysis Brand Strategy Campaign Development

Content and Strategy Coordinator

L'Oréal Luxe Brazil

Aug 2024 - Sep 2025 (1 year 1 month)

Planned and developed strategic projects with digital influencers for L'Oréal Luxe Brazil, working with brands such as Prada, YSL, Armani, Lancôme, Ralph Lauren, and Valentino.

Influencer Marketing Content Strategy Project Planning Brand Management

Creative Planner

V3A

Jan 2023 - Jun 2024 (1 year 5 months)

Led creation of strategic projects for L'Oréal Brazil and other brands, developing innovative concepts and content strategies for live marketing projects and events. Crafted and delivered impactful client pitches.

Creative Strategy Content Strategy Event Planning Presentation Skills Research

Creative Planner

URBN Experience

Jun 2022 - Dec 2022 (6 months)

Analyzed client briefs to develop creative concepts and strategic planning for projects and events. Designed and delivered presentations, wrote copy, and collaborated with teams and suppliers for smooth execution.

Creative Strategy Content Strategy Copywriting Presentation Skills Project Coordination

Communications Analyst

Izaz

Jul 2021 - Mar 2022 (8 months)

Produced content for singer Duda Beat's social media, assisted in PR agency transitions, supported executive production for media appearances, and managed schedules and public appearances.

Social Media Management Content Creation Public Relations Executive Support Scheduling

Marketing Assistant

Animale

Nov 2020 - Jul 2021 (8 months)

Handled strategic planning and editorial content for Animale Jeans' Instagram, developed digital briefings, oversaw press kit distribution, and coordinated merchandise for influencers.

Social Media Management Content Creation Press Kit Organization

Freelancer Staff

British Council Exams Department Brazil

Jan 2018 - Dec 2018 (11 months)

Handled candidate registration and identity verification for IELTS, managed confidential test materials, and assisted candidates throughout the exam process. Conducted all communication in English.

Customer Service Confidentiality

Social Media & Content Intern

Glamour.com.br

Oct 2016 - Apr 2017 (6 months)

Managed and created social media content, coordinated influencer partnerships, developed newsletter content, covered events, and assisted in fashion editorial productions.

Social Media Management Content Creation Influencer Partnerships Newsletter Development

Freelance Production Assistant

Hype Art Produções Culturais

Jun 2015 - Dec 2015 (6 months)

Organized Babilônia Feira Hype flea market events, assisted clients and vendors, curated brands, managed mailing lists, and handled contract signings.

Event Organization Vendor Management