I create social media strategies for technology, lifestyle, fashion and service brands, shaping positioning, content pillars and editorial calendars around each client’s audience and objectives.
As a freelance Social Media Strategist / Content Manager, I develop scripts, captions, Reels concepts and campaign content. I analyze competitors, trends and visual references to help build distinct digital identities and drive organic growth.
I created and managed Ninee, an independent fashion brand, overseeing its visual identity, positioning, storytelling, collection development and online store operations. I also planned digital campaigns and managed content across Instagram, TikTok, Pinterest and direct sales channels.
As a content creator, I have developed work for Brazilian and international brands including L’Oréal, Pantene, Eucerin, Briogeo and Hidratei. My content has reached over 400,000 accounts, with an average engagement rate of 7.6% and more than 30,000 actively engaged users.
