Isabella Felicetti

I’m a dynamic marketing professional with over 7 years of experience in brand management, social media strategy, and content creation. I develop end-to-end marketing campaigns, manage influencer partnerships, and drive engagement through creative storytelling.

Recently, I’ve focused on UGC (User Generated Content), collaborating with diverse brands to produce high-performance visual content. I craft creative scripts and visual strategies for TikTok and Instagram Reels, while analyzing trends to keep content relevant and viral.

As the founder of Tuca (Fashion & Fitness Brand), I orchestrated the brand’s presence across digital platforms and grew a loyal community to 20,000+ followers. I also managed influencer partnerships end-to-end, directed and executed visual content, and built seasonal marketing calendars and product launch campaigns.

Earlier in my career, I supported clients through strategic planning and performance marketing. I developed monthly strategic plans at Agência Masa and managed paid media accounts (Facebook, Google, and LinkedIn Ads), producing data-driven reports to optimize ad spend—bringing an analytical mindset to every campaign.