Open to opportunities

Marcela Santoro

@marcelasantoro

Project Owner blending creative content production and AI-driven automation to deliver scalable client outcomes from scope to handover.

Brazil

Message

What I'm looking for

I’m looking for a role where I can own client delivery end to end—balancing creative production, clear scope/risk management, and AI-driven automation—so teams turn creative work into scalable, repeatable output with strong client adoption.

I’m a Project Owner built inside creative agencies and content production, and I bring that creative-production mindset into structured client delivery. Today, I plan, coordinate, and deliver multiple client projects in parallel at an AI and automation company—owning timelines, scope, priorities, and the client relationship from first conversation to handover.

I joined as a Prompt Engineer and moved into the Project Owner role, so I can bridge what clients need with what delivery teams can realistically build. I translate client requirements into actionable deliverables, bring technical constraints back in decision-friendly terms, and keep delivery decisions documented throughout the process.

My approach focuses on scope, change, and risk management—flagging trade-offs early rather than at the deadline—while coordinating teams, removing blockers, and aligning expectations across business and development. I also focus on adoption, educating users so the delivered solution continues to work after handover.

Before this, I spent my early career running full audiovisual production cycles end to end, from script to shooting, editing, finishing, and publication, including consistent delivery across YouTube and an institutional website. I’ve also led internal campaigns, events, and social content in fast-turnaround agency environments—always connecting creative work to repeatable, scalable output.

Experience

Work history, roles, and key accomplishments

Current

Project Owner

Current

Adalink

Oct 2025 - Present (10 months)

Led project planning and delivery for multiple corporate client projects in parallel, owning priorities, scope, timelines, and end-to-end client relationship from first conversation to handover. Bridged client needs and delivery teams, managing scope changes, risks, documentation, and adoption support after delivery.

Project Planning Resource Coordination Requirements Gathering Project Scope Management Project Documentation People Management Prompt Engineering AI Agents Process Automation

Communications

Bradesco Financiamentos

Oct 2022 - Feb 2024 (1 year 4 months)

Planned and delivered internal campaigns, email marketing, and corporate events for a large internal audience, coordinating production across formats and deadlines. Administered internal digital channels and contributed to an internal communications portal design supported by user research.

Email Marketing Event Coordination User Research Communications Portal Contribution

Audiovisual Production

PUC-Rio (Department of Theology)

Jun 2022 - Feb 2023 (8 months)

Owned the end-to-end audiovisual production workflow, coordinating script, filming, editing, and finishing through final asset delivery. Managed publication and asset delivery for YouTube and the institutional website to maintain a consistent output cadence.

Video Editing Product Asset Delivery

Social Media & Copywriting

Agência SWOT

Jul 2020 - Jul 2022 (2 years)

Managed content and social accounts for multiple brand clients from briefing through publication in a fast-turnaround agency environment. Performed account servicing by keeping clients informed, absorbing change requests, and negotiating adjustments to preserve delivery dates.

Social Media Management Copywriting Content Production Client Servicing

Marketing

Arts & Communication Student Association (PUC-Rio)

Mar 2020 - Jun 2022 (2 years 3 months)

Led campaigns and content with a volunteer team, coordinating ideas, events, and the publication calendar.

Campaign Management Content Production Volunteer coordination Event Coordination

Marketing Intern

AIM Concept

Feb 2022 - Apr 2022 (2 months)

Provided client service and sales support by handling enquiries from customers and distributors. Managed the Dooca Commerce e-commerce platform, including product content and campaign setup.

Client Services Sales Support Customer and Distributor Enquiries Dooca Commerce E Commerce Content Campaign Setup

Marketing Intern

SIDES

Apr 2021 - Aug 2021 (4 months)

Produced multiplatform creative materials and campaign copy for brand clients aligned to agency briefs and deadlines.

Creative Production Campaign Copywriting Agency Briefing

Virtual Assistant

Dream Factory / Glocal project

Jan 2024 - Present (2 years 7 months)

Owned an AI assistant end to end, including concept, architecture, visual identity, and launch planning, and presented it at a pitching session at PUC-Rio.

AI Assistant Concepting Visual Identity Launch planning

Project Lead

Obra do Berço de Santana

Jan 2024 - Present (2 years 7 months)

Led a social project supporting mothers in situations of vulnerability through semester planning, coordination, and communication material production.

Project Planning Coordination Communication Materials Development Community Outreach

Education

Degrees, certifications, and relevant coursework

Escola Politécnica, University of São Paulo (USP)

Postgraduate Specialisation in Artificial Intelligence, Artificial Intelligence

2025 -

Postgraduate specialisation in Artificial Intelligence at Escola Politécnica, University of São Paulo (USP). In progress from Dec 2025 to Feb 2028.

Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio)

BA in Social Communication, Social Communication (Advertising)

2020 - 2024

Activities and societies: Additional concentrations: Entrepreneurship; Technology & Digital Media.

Bachelor’s degree in Social Communication with a concentration in Advertising from PUC-Rio. Completed from 2020 to 2024 with additional concentrations in Entrepreneurship and Technology & Digital Media.