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Rachel Soares

@rachelsoares

Brand and influencer strategist at AIR INFLUENCERS, developing data-driven campaigns and creator strategies for global brands.

Brazil

Message

At AIR INFLUENCERS, I develop data-driven brand, content and influencer strategies for global brands. I turn consumer and cultural insights into integrated marketing initiatives and present strategic recommendations to clients and executive stakeholders.

At SQUID CREATORS, I co-led the strategic development of the 2025 Content Creators Census, translating research into actionable creator and consumer insights. At FÁBRICA MARKETING, I led digital content strategy for campaigns, events and influencer activations across multiple channels.

Experience

Work history, roles, and key accomplishments

Current

Leader of Strategic Planning Brand and Influence

Current

Air Influencers

Jan 2025 - Present (1 year 9 months)

Develops data-driven brand, content, and influencer strategies for global brands, translating consumer and cultural insights into integrated marketing initiatives. Conducts audience, competitive, and social listening research to uncover strategic opportunities and emerging trends.

Data Analysis Social Listening Influencer Marketing Brand Strategy Content Strategy Market Research Executive Presentation Mentorship

Current

Content & Fashion Marketing Strategist

Current

Fash Insider

Jan 2020 - Present (6 years 9 months)

Developed content and influencer marketing strategies for fashion and beauty brands. Managed social media planning, content development, and creator collaborations across digital platforms.

Content Strategy Influencer Marketing Social Media Planning Brand Positioning Trend Analysis Community Engagement

Senior Brand, Content & Creator Strategist

Squid Creators

Jan 2022 - Jan 2025 (3 years)

Co-led the strategic development of the 2025 Content Creators Census, translating large-scale research into actionable creator and consumer insights. Built and presented executive-level reports for leadership, clients, and industry stakeholders.

Research Data Analysis Strategic Planning Report Writing Presentation Skills Thought Leadership

Content Strategy & Digital Marketing Coordinator

Fábrica Marketing

Jan 2017 - Jan 2021 (4 years)

Led digital content strategy for brand campaigns, events, and influencer activations across multiple channels. Planned and executed real-time content strategies while managing content and paid media teams.

Content Strategy Digital Marketing Campaign Management Team Leadership Performance Analysis Client Presentations

Education

Degrees, certifications, and relevant coursework

LAJE | ANA COUTO

Essential Branding Course, Branding

Completed the Essential Branding Course in 2025, covering branding, positioning, visual identity, and strategic brand building.

Brandster

Branding Like a Pro Course, Branding

2022 - 2023

Completed the Branding Like a Pro course from 2022 to 2023, covering advanced branding strategies, brand positioning, storytelling, and audience connection.

WIS Educação

Specialization in Digital Marketing, Digital Marketing

Completed a Specialization in Digital Marketing in 2017, covering the full digital marketing funnel from content to performance and media.

FAESA - Faculdades Integradas de São Pedro

Bachelor's Degree in Advertising and Marketing, Advertising and Marketing

2010 - 2014

Earned a Bachelor's degree in Advertising and Marketing from 2010 to 2014, with a focus on strategic planning, research, marketing, and advertising campaign development.