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ISHITA PRAVIN DHABALIA

@ishitapravindhabalia

Marketing Manager at WorldatWork India who grew LinkedIn followers from 8,000 to 28,000 through an engagement-led content strategy.

India

Message

At WorldatWork India, I built a marketing team from scratch and grew brand awareness in India through content, PR, paid and organic social, and events. I also grew the LinkedIn following from 8,000 to 28,000 by focusing the content strategy on engagement and refining it with performance data.

I owned the marketing budget and the Marketo–Salesforce ecosystem, creating dashboards that gave leadership visibility into campaign spend, conversions, and ROI. I partnered with Sales, Product, and Ops on campaigns across product lines and geographies, and extended marketing support into MENA.

Earlier, at Greaves Cotton Limited, I restructured digital demand generation and doubled the sales pipeline through data-led optimisation. Across roles at Case New Holland (CNH), Terex India (Demag), SKF India Limited, and Packt Publishing, I worked on regional campaigns, product launches, brand communications, customer events, and editorial content.

Experience

Work history, roles, and key accomplishments

Marketing Manager

WorldatWork India

Nov 2022 - Jun 2026 (3 years 7 months)

Built and led a marketing team from scratch, owned the marketing budget and Marketo-Salesforce ecosystem, and grew brand awareness in India from near-zero to a recognised name. Grew LinkedIn following from 8,000 to 28,000 and managed integrated multi-channel campaigns across product lines and geographies.

Marketing Strategy Team Leadership Budget Management Marketo Salesforce Digital Marketing Social Media Paid Media Content Strategy PR Event Marketing Agency Management ROI Analysis

Senior Marketing Manager

Greaves Cotton Limited

Apr 2019 - Apr 2022 (3 years)

Led marketing strategy and multi-channel campaigns across four business units, restructured digital demand generation to double the sales pipeline, and led a major product launch end to end. Managed multiple product launches remotely during COVID and fixed a lead follow-up breakdown by sourcing a new vendor.

Marketing Strategy Multi channel Campaigns Digital Marketing PPC Email Marketing Product Launch Brand Management Vendor Management Lead Generation Remote Team Coordination

Regional Marketing Manager – East

Case New Holland (CNH)

Jan 2017 - Apr 2019 (2 years 3 months)

Led regional marketing strategy and campaign execution across four markets, growing regional market reach by 35% in one year. Led go-to-market and launch campaigns for new products and planned a flagship brand event at scale.

Regional Marketing Campaign Execution Go To Market Dealer Programs Event Management Brand Management Digital Marketing On Ground Marketing

Assistant Manager – Marketing

Terex India (Demag)

Jul 2015 - Jan 2017 (1 year 6 months)

Led new-product launch campaigns and developed marketing collateral aligned to global brand standards. Managed internal communications and supported lead generation through trade portals, expos and publication advertising.

Product Launch Marketing Collateral Brand Standards Internal Communications Lead Generation Trading Portals Expo Publication Advertising

Market Communications Partner

SKF India Limited

Jul 2012 - Feb 2015 (2 years 7 months)

Designed and executed annual marketing strategy for the industrial aftermarket business, including campaigns to penetrate niche markets and support distributor engagement. Developed standardised communication and campaign assets for distributor and customer programmes.

Marketing Strategy Industrial Parts and Field Service (Aftermarket Support)Distributor Engagement Campaign Assets Communication Skills Event Execution