Slavica SkalaSS
Open to opportunities

Slavica Skala

@slavicaskala

Results-oriented Head of Sales with expertise in business development.

Italy

What I'm looking for

I am looking for a dynamic organization that values innovation and offers opportunities for growth.

I am a competent and results-oriented professional currently serving as the Head of Sales, where I have successfully expanded the market presence for high-end sports accessories. My role involves managing daily sales operations for multiple brands, supervising marketing and customer service teams, and actively participating in trade fairs to promote our brand. I pride myself on my ability to build and maintain strong relationships with distributors and agents, ensuring customer satisfaction and loyalty.

With a solid educational background in marketing and economics, I have developed and implemented effective marketing strategies across various platforms. My experience includes creating websites, managing budgets for marketing campaigns, and analyzing market trends to inform sales strategies. I am fluent in Italian, English, and Croatian, which has enabled me to thrive in diverse environments and collaborate effectively with international partners.

Throughout my career, I have demonstrated strong leadership and organizational skills, managing teams across different countries and ensuring compliance with international regulations. I am eager to face new challenges and contribute to the success of a dynamic organization, leveraging my extensive experience in sales and business development.

Experience

Work history, roles, and key accomplishments

GS

Head of Sales

GM Gualandris srl

Oct 2021 - Dec 2024 (3 years 2 months)

As Head of Sales, I manage daily operations for three sports brands, supervise marketing and customer service teams, and develop strong relationships with agents and distributors. I actively participate in trade fairs and ensure compliance with international regulations while monitoring sales performance to devise revenue-increasing strategies.

SG

Chief Buying Officer

Scalla Group

Jan 2010 - Jan 2017 (7 years)

As Chief Buying Officer, I developed trade marketing plans, managed supplier negotiations, and oversaw the purchasing of fashion accessories. I coordinated a team, analyzed market trends, and ensured effective B2B and B2C promotions to maximize sales.

Education

Degrees, certifications, and relevant coursework

US

University of Sarajevo

Bachelor of Economics, Marketing

2008 - 2008

Degree in Economics with a focus on marketing management and new market development. Developed and implemented marketing strategies for various brands within the company, including online and traditional marketing plans.

LP

London School of PR

Diploma in Public Relations, Public Relations

2008 - 2008

Completed a diploma in Public Relations, focusing on communication strategies and market analysis to enhance brand visibility and customer engagement.

Tech stack

Software and tools used professionally

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