Slavica Skala
@slavicaskala
Results-oriented Head of Sales with expertise in business development.
What I'm looking for
I am a competent and results-oriented professional currently serving as the Head of Sales, where I have successfully expanded the market presence for high-end sports accessories. My role involves managing daily sales operations for multiple brands, supervising marketing and customer service teams, and actively participating in trade fairs to promote our brand. I pride myself on my ability to build and maintain strong relationships with distributors and agents, ensuring customer satisfaction and loyalty.
With a solid educational background in marketing and economics, I have developed and implemented effective marketing strategies across various platforms. My experience includes creating websites, managing budgets for marketing campaigns, and analyzing market trends to inform sales strategies. I am fluent in Italian, English, and Croatian, which has enabled me to thrive in diverse environments and collaborate effectively with international partners.
Throughout my career, I have demonstrated strong leadership and organizational skills, managing teams across different countries and ensuring compliance with international regulations. I am eager to face new challenges and contribute to the success of a dynamic organization, leveraging my extensive experience in sales and business development.
Experience
Work history, roles, and key accomplishments
Head of Sales
GM Gualandris srl
Oct 2021 - Dec 2024 (3 years 2 months)
As Head of Sales, I manage daily operations for three sports brands, supervise marketing and customer service teams, and develop strong relationships with agents and distributors. I actively participate in trade fairs and ensure compliance with international regulations while monitoring sales performance to devise revenue-increasing strategies.
Marketing Manager
Style Living
Jan 2018 - Feb 2021 (3 years 1 month)
In my role as Marketing Manager, I developed and implemented marketing strategies for various brands, created online campaigns, and managed budgets. I also maintained company websites and collaborated with external agencies to enhance brand visibility and communication.
Chief Buying Officer
Scalla Group
Jan 2010 - Jan 2017 (7 years)
As Chief Buying Officer, I developed trade marketing plans, managed supplier negotiations, and oversaw the purchasing of fashion accessories. I coordinated a team, analyzed market trends, and ensured effective B2B and B2C promotions to maximize sales.
Buying Officer
Fashion Days
Jan 2010 - Jan 2012 (2 years)
In my position as Buying Officer, I was responsible for purchasing fashion items for a leading e-commerce site. I negotiated commercial terms with suppliers and managed a team, ensuring effective collaboration with international brands.
Education
Degrees, certifications, and relevant coursework
University of Sarajevo
Bachelor of Economics, Marketing
2008 - 2008
Degree in Economics with a focus on marketing management and new market development. Developed and implemented marketing strategies for various brands within the company, including online and traditional marketing plans.
London School of PR
Diploma in Public Relations, Public Relations
2008 - 2008
Completed a diploma in Public Relations, focusing on communication strategies and market analysis to enhance brand visibility and customer engagement.
Availability
Location
Authorized to work in
Social media
Job categories
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