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Ghintare Survilaite

@ghintaresurvilaite

Brand & Marketing Manager: product lifecycle from strategy to launch, with integrated marketing that builds brands and drives sales globally.

Italy

Message

At Safilo Group, I manage eyewear lines from collection strategy and assortment through market launch, adapting brand positioning and sales messaging across markets. I reduced collection breadth by 15% with no impact on revenue.

I also develop go-to-market materials, train sales agents on new collections, and define pricing strategy. Previously at Safilo Group, I implemented Dior’s selective distribution strategy across EMEA and coordinated assortments for about 1,500 points of sale.

Experience

Work history, roles, and key accomplishments

Current

Global Brand Manager

Current

Safilo Group

Jan 2022 - Present (4 years 9 months)

Managed product lifecycle and brand management for eyewear lines, led go-to-market campaigns, trained sales force, and defined pricing strategies. Reduced collection breadth by 15% without impacting revenue and managed €1M+ brand awareness campaigns.

Product Lifecycle Management Brand Management Go To Market Strategy Sales Training Pricing Strategy Campaign Management Agency Management Trade Marketing Market Analysis Cross Functional Collaboration

Distribution Manager

Safilo Group

Jul 2019 - Dec 2021 (2 years 5 months)

Implemented selective distribution strategy for Dior across EMEA, coordinated assortment for about 1,500 points of sale, and supported trade marketing activities. Managed contracts and store audits to protect distribution network quality.

Distribution Strategy Key Account Management Trade Marketing Assortment Planning Contract Management Retail Audits Sales Support EMEA Market

Key Account Manager Assistant & Smile (VMI) Specialist

Safilo Group

Jul 2017 - Jul 2019 (2 years)

Managed a portfolio of 15 key accounts in Global Travel Retail across EMEA, supported buying sessions, and coordinated sales, operations, and supply chain. Prepared performance reports on sell-in, sell-out, and stock analysis.

Key Account Management Travel Retail Sales Coordination Supply Chain Coordination performance reporting Sell In Sell Out Analysis Stock Analysis

Marketing & Business Development

Paoul Srl

Jan 2014 - Jun 2017 (3 years 5 months)

Acquired two new B2B customers in Russia and Indonesia, increasing annual revenue by 5%. Conducted market research in Eastern Europe and Asia and represented the company at trade fairs.

Business Development Market Research Trade Shows B2B Sales Revenue Growth