Sixtine Burriez
@sixtineburriez
I orchestrate data-driven CRM journeys that improve retention across international markets.
SwitzerlandWhat I'm looking for
At IWC Schaffhausen, I supported consumer journeys across 22 international markets, coordinating HQ, local markets, IT, and creative teams to deliver consistent CRM activation. I helped scale more than 50 campaigns per month with 98% on-time delivery and supported Salesforce Service Cloud adoption to reach 85% active usage within three months.
I've improved retention-focused initiatives through segmentation, targeting, journey optimisation, performance analysis, and scalable CRM workflows. I bring experience across Salesforce Marketing Cloud, Service Cloud, email marketing, campaign management, and consumer insight-led activation.
Experience
Work history, roles, and key accomplishments
Consumer Journey & CRM Manager
Sixtine Burriez
Orchestrates data-driven CRM journeys for consumer-focused brands, aligning international markets and turning insights into scalable activation strategies.
Education
Degrees, certifications, and relevant coursework
TBS Education
Master of Science, Digital Transformation & Business Innovation
2020 - 2023
Pursued a Master's degree in Management with a focus on digital transformation and business innovation.
TBS Education
Master of Science, Management
2020 - 2023
Completed a Master's degree in Management, focusing on business unit management.
Ecoles Billières
Associate Degree, Business Unit Management
2017 - 2019
Completed a two-year post-secondary degree in Business Unit Management.
Tech stack
Software and tools used professionally
Availability
Location
SwitzerlandAuthorized to work in
Salary expectations
Job categories
Skills
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